The ecommerce bug has probably bitten you already. You have hopes of creating your very own ecommerce website or have already built one with brilliant deals and a sleek and user-friendly web design and the best interface in town.
The problem lies in the fact that you may never reach the success of greats such as Amazon until the website starts featuring on Google searches. People must start seeing the website more often and it must pop up in similar searches. This is where SEO (Search Engine Optimization) comes into play. And as always, we have 10 tips which will allow SEO to do the magic for you:
1. The Key Lies in the Words
When it comes to SEO, the very first lesson is with regards to keywords. If you wish to jack up the searches for you website, or increase the number of people entering your website and have a better conversion rate of customers, your keywords will be essential. Keyword research is usually conducted to find those words in the website which would appear first if your website was searched online. The rule of thumb is to find words or descriptions that are unique to your website and work on getting those words to get searched more often and thereby increase the traffic to your website.
What this keyword does to your SEO is phenomenal, so do your homework and get the words will speak for themselves.
2. Anchor the Text with Strategy
Another lesson in SEO is to have an anchor text which includes strategic keywords not merely a ‘click here’ or ‘check this out’ link. The use of the anchor text is to guide the customer to your website, check out the catalogues and probably buy the products. Hence, the use of strategic keywords will not only increase the page ranks for your website, but also improve the traffic. However, do note that the overuse of an anchor text which leads to your website can lead to a penalty and is also a pain for the customer who gets tired of it sooner or later.
Get a good page which links to your anchor text, make it strategic and unique. Your page rank should go up in a week.
3. Describe Your Product with Style and Panache
You might already know this, but the more unique your text is, the more SEO friendly it becomes. When it comes to your product descriptions, try not to use already used descriptions and phrases. Make it simple, unique and very strategically texted. It must help you in pulling up your rank by allowing customers to visit your page whenever they have a need.
A catchy, self-prepared product description cannot be replaced by any other. Keep it simple and straightforward.
4. Don’t Duplicate Things or Get Duplicated
Your primary job after coding and get your web developers to create a gem of a website is to be at the top of the searches. One tricky process in the entire SEO mechanism is to fight duplicate content. It is quite possible that product descriptions end up becoming very similar to those of other websites. In case your product names are keywords, then whenever another company starts selling those products, you lose out. The major problem that lies in this step is that when your content is a blatant copy of another or even slightly spun out from another page, more often than not, your page rank will fall.
You must inform your web developers and content writers to be as unique and creative as they possibly can be. It can be extremely hard to create new content for yourself when there is so much out there, but that is what will bring your searches to the top.
Own your own content, descriptions and text. It can save you from losing your entire search rank and drop your page ranking.
5. Keep Your Friends Close and Google Ads Closer
Google has with its Google Ads created a clear process of boosting SEOs. A good page rank often has a large number of ads and posters and banners. All of these are often put up under the Google Ads policy. However, you must learn to leverage your Google Ads connection. More often than not, customers end up getting annoyed by those ads. They would just like to buy the product you provide and not be disturbed in the process. And always keep in mind that research from Google has shown that 89 percent of paid clicks don’t necessarily transfer over to organic clicks.
Google Ads are the be all and end all of SEO. It’s a gift with its own curse.
6. Let the SEO Do the URL Crawl
You might not see the need to modify your URL to fit a particular style or structure, but if you wish that your SEO goes well, you better get that URL in place. When a search engine finds and crawls to your website it also guesses what your website is all about and in case that it finds it to be customer friendly, it indexes your pages. This can also allow your customers to visit your site more often or even make a purchase.
URL structure is the key. Let it be simple enough to crawl and easy enough to understand what the page is all about.
7. Let the Images be Images and Not Thumbnails
The images have to be good looking. But what is more important is that you have good ALT tags attached to every single image. You may have good looking images for products which is essentially the best guide for a customer to buy a product, but if the image is not optimised then it will go nowhere. When the computer or search engine can find your image, which is highly optimised and contains the right number and types of ALT tags against its location then you are doing a good job of increasing your site rank and traffic.
Good images which are optimised and have relevant tags sell like pancakes.
8. The Sale Amidst All the Traffic
It’s good that your site now has a lot of traffic. But is it getting converted into sales? Now that is a cause for concern. With the help of Google Analytics the site owners will now get a good sense of what the demographic structure of the traffic is. It also lets you know the type of customers which essentially end up being your customers and how the type of traffic evolves over time and which are those people who visit your sit very often and hence become regular visitors but not customers.
This analytics can help you see where, to whom and what you sell the most. It also allows you to work better SEO strategies for the future.
9. Let the Visitor Feel at Home
What you must avoid at any given point of time as an ecommerce website owner is to irritate your customers. And the best way to avoid that is to place the links to your product pages right at the home page and on all other important and relevant pages of your website. This allows the customer to visit your site not just to get information but also to find the products that you sell and ultimately buy them.
Product pages needed to linked to your website pages or else the profits will be hard to accumulate.
10. 502 Bad Gateway
“Page 404 Not Found.” This can be translated into doomsday for any ecommerce website. It is of utmost importance that you have pages which are linked correctly to your website and there are no bad links or broken links which can force a customer to never visit your website ever again. To avoid this, you can use Screaming Frog desktop application which can scan and find all broken links on your website.
Note that a bad link or two is really bad for business because the customer soon becomes disinterested with your website. Many can spell doom.
Let’s stop here…
These are the 10 Commandants to improve your SEO and get your ecommerce website at the top of the search. Ecommerce management companies like Finest Shops can also guide and consult you in improving your SEO and getting you the sales you need.