Too often entrepreneurs complain that after a great start, a year later their blog is as dead as can be. This is a common problem that almost always revolves around a small list of common mistakes. A successful blogger would tell you that great blogging takes a certain amount of dedication and hard effort to make it work. Many people work so hard during the initial design phase that they get lazy after it is complete. To avoid this happening to your blog, check out these five common mistakes that can bury a blog.
One of the biggest mistakes a blogger can make is to “forget” about posting. The most successful blogs are updated with new posts at least three times a week. You should try to create new posts as often as possible. If you miss a day here and there, it’s no big deal. However, if you miss a week or more without posting, you have a problem. One strategy that works well is to set aside a block of time each week to write your posts for the entire week. For example, Saturday from 8 to 10 am you write your post then schedule them to automatically post at the appropriate times. If you are writing short and concise posts like you should be, this should not be that challenging. It is easy to keep your blog updated, if you make it a priority.
Too Much Advertising
If you are interested in adding ads to your blog, do so with caution. There is nothing wrong with a few appropriately placed ads that offer viewers links to places that correlate with your blog’s content. However, adding a massive amount of advertisements on your blog is a mistake. If you have a bunch of flashy ads on your blog, your content will get lost within the hoopla. Therefore, you should always limit your ads to three or less per page. Make sure you place them in appropriate places that let your content shine through. Don’t allow enormous ads to fill up your pages either. They will simply annoy readers. Be smart about including advertising on your blog!
Looks do matter when it comes to your blog. The more professional and crisp your blog looks, the more your readers will take you seriously. If you are interested in boosting traffic, you should try a more serious layout or presentation for your blog. If you can afford to hire a professional, you should. If you choose to do it yourself however, you must make sure the end product is good. If you have a sloppy blog that looks “homemade” you will not likely have a great response. Try different layouts and approaches to see what gets you the most traffic.
Pictures can add a ton to your blog and draw in more readers. However, when done excessively, much like ads, pictures can drive people away. The main reason too many pictures can ruin a blog is it will take an excessively long time to load. Try limiting to a few pictures per page.
Everyone knows that the web is a place where you can freely express yourself. However, if you want your blog to survive, you might want to think about that freedom of expression. Although you should always say what you feel, you should do so in an appropriate manner on your blog. There are ways to say anything on your mind, without using profanity or any offensive lingo. If you want your blog to be successful, you cannot be inappropriate with your content.