An often overlooked business activity is participating in community events, Most times these events are free or extremely low in cost and hence you can gain some major benefits as listed below that can help grow your business and add real numbers to your bottom line.
1. Meet lots of new potential business partners
You and many other small business and nonprofits will be at these local community events. This is great way to meet all who are producing products or services in your business service area. You get to sample others products or services and you get to put your product out there for others to sample. This is the time to find those who may be great partners because they have complementary products or services.
2. Start paying it forward
We all feel good when we help others. Even if you are just starting out, you can make your business a profit center and help others who are less fortunate then you. Participating in cause marketing means you gain by having your name, your business name associated with a local community event and in case of a nonprofit event your small business name gets associated in a positive way with a cause that may be very personal and close to your heart.
3. Test out new products or services
Nothing like being able to act or at least use the strategies of the big corporations for your small business. Gaining feedback is always hard for a new product, it takes time to split test and find the right folks to help refocus your product development activities. Participating in a community event allows you to take your product or service to a strong tightly focused group of individuals who will give you immediate feedback. If an event is one day, well in 6 to 8 hours you can gain an immense amount of knowledge about your potential new product or service.
4. Gain access to community and business focused resources
Communities, nonprofits organization and in today’s world of social media, everyone has a list of contacts. Depending on your level of participation in local community events, you may have instant access to list of hundreds if not thousands of email or mailing addresses. Think of the power of not only gaining all the above benefits, but being able to get your small business products or services marketing message out in a rather very short timeframe to a targeted community of individuals.
5. Platform to acquire additional marketing collateral
One of the great parts of participating in local community events is the ability to not only address a specific small business market, but also develop additional long term marketing materials. Do not just think about that day’s event, but also plan to capture content for future use. Make sure you have a strategy before you start and plan to capture video snippets, names and addresses to make sure you can contact folks in the future. If it’s an annual event, you can plan to incorporate your existing small business marketing plan with some of the community events vision. This is a true win win for all.
For your small business, you should be able to see the benefits of meeting new potential business partners, paying it forward and giving back. Getting immediate feedback on a new product or service, taking advantage of the communities and local business resources is a very powerful way to increase your small business profits. Along with creating a platform that helps you plan into the future you get the best of merging your short term goals and long term goals.