Why are senior professionals failing to land jobs?
According to the Huffington Post, there were six seekers for every job available in Canada this month. This jumped by nearly one full job seeker over last month, not because more people are looking for work, but because less jobs are available.
The loss of 112,000 private-sector jobs last month resulted in an overall drop of 97,800 in the number of Canadian employees. Canadian Labour Congress.
Clearly, it’s a tough market. A buyers market.
And, as stated in 5 Employer Biases Hinder 50+ Job Seekers, ageism is a real challenge.
To land one of the few coveted positions available, mature job seekers must extend their searches and change their tactics.
Passive Search vs. Active Search
A recent survey showed that older job seekers are relying on job postings in newspapers and job boards to find their next job.
Unfortunately, the passive search produces minimal results when compared with active searches that combine on-line and face to face networking. Support for active searching comes from recruitment professionals and hiring managers alike. They agree…
Up to 80% of jobs can only be found only through networking.
Why? Because networking taps into “the hidden job market.”
What is the Hidden Job Market?
According to Forbes, it’s a cache of openings that never get formally posted that can only be accessed by people who are currently employed by, known by, or referred to, the individuals and companies that are hiring.
By shifting gears and searching actively, every job seeker can access this rich market. Older workers with large networks have a natural advantage. So follow the do-as-you-would-be-done-by networking credo. Offer to help others. Leverage your expertise and connections to help them achieve their goals. In return, they’ll open doors to influencers and decision makers with jobs to fill.
Your personal brand makes it easy is for others to help you
And… the easier it is for others to lend a hand, the more help you’ll get.
Put your Authentic Personal Brand on the table. Dip into its treasure trove of concise, engaging and memorable phrases to express:
- Your unique value
- The employers and roles you are targeting
- The specific benefits you can prove you’re able to deliver, and…
- Why those companies will want to choose YOU
Give the people helping you a set of benefit statements they can easily remember and pass on!
Another key fact uncovered by the older job seeker survey is that most quit searching too soon! South of the border, mature job seekers throw in the towel after just 8 weeks. In Canada, the average successful search for people aged 25 – 54 lasts 24 weeks. For workers 55+, the successful search runs from a little, to a whole lot longer.
A recent CBC report cites the national unemployment rate is 7%. In Toronto it shot up to 8.3% in August, the nation’s highest unemployment rate outside PEI, Newfoundland and Nunavut!
And, if that’s not bad enough, the real unemployment rate is is well over 14%. Including part time worker statistics in the national average cuts the true unemployment rate in half.
So yes, it is a tough market. A buyers market. And yet there is hope on the horizon.
Master resume writer, job and career transition coach, Martin Buckland stated this week that the employment market is beginning to shift. As growing numbers of Baby Boomers retire, a void is opening up that skilled, seasoned workers are needed to fill.
So if you are a job seeker north of 40, 50 or even 60… leverage your personal brand insights, active search tactics, and patience.
Not only will you level the playing field, you’ll begin to see the odds shifting in your favor!
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