At this year’s Adobe MAX creativity conference October 6-8 in Downtown Los Angeles, Adobe introduced revolutionary advancements for building connectivity between devices and provided community inspiration for creative professionals to utilize the new tools in creating amazing, cutting-edge work.
During the Monday opening Keynote, Adobe VP of Product Design Jeff Veen demonstrated how the new Creative Profile provides a breakthrough integrated user experience for Adobe Creative Cloud members. The Creative Profile connects members to their work with the new Creative Cloud Libraries, which allow members to sync graphics, typographic styles, colors, brushes, and more across the just released versions of Photoshop CC, Illustrator CC, and Adobe’s mobile apps.
The Creative Profile also connects members to the creative community through Behance, the premier online platform for professionals to showcase and discover creative work. In addition, twenty-thousand new graphic assets are now available in the Creative Cloud Market, where full members can access a high-quality collection of vectors, icons, patterns, UI kits, and more from their desktop or mobile devices.
Adobe released a series of nine free iOS mobile apps: Illustrator Draw, Illustrator Line, Photoshop Mix, Photoshop Sketch, Lightroom Mobile, Premiere Clip, Color CC, Brush CC, and Shape CC. Referred to as “The New Mobile Canvas,” these transformative drawing, imaging, video, and capture tools encourage creative professionals to create with mobile devices in new ways. Through the Creative Profile, members are able to bring their work from the mobile apps directly into Adobe desktop applications.
Announcing these mobile apps at the opening Keynote, Adobe VP of Products and Ecosystem Scott Belsky exclaimed, “So, as you can see, these apps enable this new level of creation and compatibility never seen before.” Moreover, these iOS apps are just the beginning. The latest release of the Adobe Creative SDK will provide the opportunity for developers to create new apps that also integrate with Adobe’s Creative Cloud.
New tools, software updates, and application interface adaptation for touch screen devices all empower creative professionals to achieve their ideas. To inspire the creative community with powerful stories from highly successful creative professionals, the Tuesday Keynote included photographer Ami Vitale, digital illustrator Jason Seiler, comedian Weird Al Yankovic, and award-winning filmmaker Lee Hirsch. The speakers revealed their processes and challenges, discussing making a difference in areas where they feel passionate. With empathy, perseverance, and a love for what they do, these creative professionals make their mark in their creative industries.
Furthermore, throughout the three day conference, an abundance of energizing sessions from creative professionals who push boundaries with their work inspired attendees. As Adobe continues to advance technology and produce a connected workflow, it also encourages creative engagement and sparks professionals to use the technology for unique, visionary creations.