With the Adobe MAX creativity conference beginning at the Los Angeles Convention Center in just a week, Adobe today revealed the findings of a new study that it commissioned entitled “Seeking Creative Candidates: Hiring for the Future.” Announced on September 29 and conducted for Adobe’s education base, this study surveyed more than 1,000 U.S. hiring managers to gain insight regarding their perspectives on the significance of job candidates’ creativity.
During a personal briefing on this study last Friday, Adobe’s Education Programs World Wide Lead Tacy Trowbridge explained, “What we found when talking to hiring managers was that there was really strong agreement about the importance of creativity in the workforce, including in positions requiring technical skills.” The data demonstrates the strong level with which hiring managers regard creativity, as it shows that 85% see creativity as valuable to society and that 67% see it as a core skill needed for success. Additionally, 94% of hiring managers believe creativity is key when evaluating candidates for a job.
Trowbridge elaborates, “The results show that the evolving U.S. job market and exploding technology are really changing the evaluation criteria for candidates and increasing the need for creative problem solving skills.” With the data showing that 82% of hiring managers report that they seek well-rounded candidates who are able to creatively apply core skills to a range of business and technical problems, candidates are being directed towards developing a broader range of skills rather than finding a niche.
Trowbridge explains, “I think what we hear from businesses is that the world is changing really rapidly. It’s almost more important that job candidates know how to learn and how to adapt. Technical skills are important, but the needs are going to change so quickly that knowing how to learn new things, how to adapt what they’re learning, how to see different solutions is more important for ultimate success.”
Trowbridge discusses the implications for Adobe, describing, “Our goal is really to engage and inspire students and educators to be creators and not just consumers of digital content. Instead of focusing just on the technical skills, we’re taking a broader approach – where that is still important but it’s no longer sufficient on its own.” Key recommendations from Adobe include providing professional developmental opportunities and developing curriculum with real-world experience.
Adobe is committed to providing educational resources. The Adobe Education Exchange, an online hub to help educators ignite creativity into classrooms, provides instructional resources, professional development, and peer-to-peer collaboration. To help both students and professionals share their knowledge and skills, Adobe also provides the social network and portfolio tool Behance. Furthermore, Behance’s think tank 99U produces a Webby Award-winning blog, holds the popular annual 99U Conference in New York City, and publishes a series of books that help creative professionals succeed.
At the Adobe MAX conference next week, there will be a new 99U track, comprised of sessions focusing on best practices for creative professionals in accomplishing their ideas. The MAX conference has evolved significantly into a creativity conference focused on inspiration and creation.
Also, as part of the pre-MAX “unconference” events on October 5, there will be sessions and workshops that address strategies to help connect a creative education with a creative career. Tacy Trowbridge will be leading an engaging session regarding increasing opportunities for students to learn creative thinking.
Adobe MAX will be October 4-8, 2014 in Downtown Los Angeles. For registration and information, visit max.adobe.com.