Hrithik Roshan is taking promotions for his and Katrina Kaif’s film “Bang Bang” to a new level by issuing dares to his fellow stars. The likes of Ranveer Singh, Nargis Fakhri, Aamir Khan, and Farhan Akhtar have responded to Hrithik’s challenges. But are his “Bang Bang” dares more obnoxious than fun?
On October 2 Shahid Kapoor added himself to the list of film stars (discounting Nargis that is) who have taken up Hrithik’s promotional challenge. Hrithik posted the dare on Twitter and Shahid responded. Hrithik posted: “When d power of love wins over love of power! My #bangbangdare 2 @shahidkapoor n myself is…you will watch bb n I will watch haider 1st day” and Shahid’s response was quick: “@iHrithik here is the bangbangdare completed. 5 4 3 2 1 #haidare .. Your turn…”.
So what exactly is the point of these “dares?” They’ve been dominating the gossip media, with every other television show and blog breathlessly reporting on Ranveer Singh’s “tribute” to Hrithik (Ranveer danced to “Main Aisa Kyun Hoon” in the middle of a busy Mumbai road) and debating the quality of Aamir Khan’s response (Hrithik challenged him to drop the radio he used to cover his naked body in posters for his film “PK”). Are they effective marketing tools or just plain annoying?
Most of the dare responses have served to promote the responder’s film (“PK” for Aamir Khan, “Haider” for Shahid Kapoor and Shraddha Kapoor, “Mary Kom” for Priyanka Chopra, etc). So the various actors and production houses are certainly benefiting by cooperating in this little PR exercise.
But frankly promotions like this are tiring. A film should stand on its own quality. “Kahaani” shouldn’t depend on how willing Vidya Balan is to run around town wearing a fake belly during interviews for its success. And “Bang Bang” shouldn’t need half of the industry to help promote it in order to get people into theater seats. Hrithik’s dares are symptomatic of a film team desperately trying to cover up the fact that their product simply stinks. Some early reviews have shredded co-star Katrina Kaif’s “acting” in “Bang Bang” and suggest that the film is no better than its original, the Tom Cruise starrer “Knight and Day.”
“Knight and Day” was an awful film, which makes you wonder why anyone would choose it for a remake, but at least it didn’t suffer from a ridiculous promotional gimmick in the lead-up. It’s almost certainly not Hrithik’s fault–these types of things usually originate from a bunch of suits sitting around a PR company’s conference table–but it’s Hrithik Roshan who will suffer from the effects of these promotions: viewers are going to be sick of the film before anyone’s even seen it.