This past week, ASICS America unveiled its Spring 2015 collection and I would have to say technology was the big star.
New products shared the spotlight with some product refreshes in footwear, apparel and accessories. New fabrics and material made their debuts and an anti-gravel tongue may be the standard going forward on running shoes, thanks to ASICS.
Let’s see what also made the cut for ASICS in 2015.
Ecoline is a brand new technology developed by ASICS that makes use of recycled polyester fabric from of all things, repurposed coffee beans. This bring with it, sweat-wicking and climate-control benefits for athletes.
These new running shoes feature that anti-gravel tongue. This should prevent debris from entering the shoe during off-road runs or on terrain with loose gravel.
The ASICS Natural33™ Collection
Perfect for runners who desire to achieve a “gear-free feeling” on their runs. That means flexibility and lighter weights; it includes the new 33-DFA™ and 33-FA™ shoes, which offer FluidAxis®. Don’t you just love saying “FluidAxis?”
GEL-Noosa TRI™ 10
This comes with a Wet Grip outsold that can handle all the rain and wetness Mother Nature can throw at you.
Try the new apparel for your workout class. Your feel will feel comfortable in the update to the GEL-Craze™ for men and women. It offers a better design and a more secure fit. The GEL-Fortius™ are returning for spring for all of the extreme fitness enthusiasts out there.
New tennis footwear is being offered as well as apparel worn by touring professionals like Sam Stosur and Gael Monfils. The GEL-Solution® Speed 2, was voted “Best Game Day Shoe” by Tennis Magazine.
Don’t forget about all the accessories ASICS offers. Check out the socks, visors and backpacks.
“ASICS has always aimed to push limits and boundaries, and our continued success in the running category has only fueled the fire for further advancements across a number of fitness categories,” said Shannon Scott, Senior Director of Marketing Communications, ASICS America Corporation. “The 2015 spring collection embodies our heritage in innovation, boasting incredible advancement across running, team sport and studio fitness.”
The ASICS Spring 2015 will begin to roll out at asicsamerica.com and national sportswear retailers in January 2015.