Karuna is an unique skin care brand that offers an experience you will not get from any other brand. In fact, every Karuna sheet mask works to correct, prevent, repair, and cater to your individual skin care wants and needs. Recently, I had the chance to speak with Linda Wang, the founder of this amazing brand. Here is what she had to say…
(Q) Hello Linda. How are you? Tell me a little more about Karuna…
Hi Sarah! Thanks for your interest in Karuna! Karuna is a sheet mask brand, we specialize in serum-infused cloth masks to treat specific skin concerns by deep conditioning your skin. Because the cloth creates a barrier against your skin, it pushes the serum deeper into the skin, allowing it to penetrate the pores. It’s the same way how deep conditioning your hair works!
There are two collections: the Karuna Collection—our original masks—and Karuna Luxe, which offers an elevated sheet mask experience.
(Q) What inspired you to create this brand? Tell me a little more about the inspiration behind Karuna…
I used to travel a lot as a fashion buyer. Dry air on airplanes and the different climates take a toll on your skin. I wanted a different way to apply skincare so it could absorb the beneficial ingredients better. So while traveling to Asia, I discovered sheet masks and it dawned on me that this is exactly what the beauty world needed, a new-age application to deliver serum deeper in your skin. This is how I started Karuna!
It’s very important to look at the cloth material separately from the serum itself. Not all serum is suitable to every cloth fabrication offered. In addition to the skin concern the mask treats, it was also important to add more skincare benefits such as Calming, Renewal and Hydration in every mask. So no matter which mask you’re using to treat the your concerns, you will always have other benefits too.
(Q) I love the concept where you use facial masks for everything. You offer so many essentials for just about every skin issue, which is amazing to me. I have to ask Linda, what are your most popular products right now? Tell me a little more about your best sellers…
Thank you! Yes there is a mask for the most common skin concerns! I am a sheet mask advocate. I treat my own skin care problems as they arise. The best selling Karuna mask has always been Hydrating+ Face Mask. It’s clinically proven to increase hydration by 40 percent. Keeping your skin hydrated is the best way to have glowy and healthy skin. It also helps to fight off the appearance of fine lines. A great tip for the Hydrating+ Mask is to store in the refrigerator cold and apply right after a day in the Sun. It helps to sooth sunburns and reduce redness.
Our recent hero product is in our premium line, Karuna Luxe’s Skin Regenerating Face and Neck Masks. The sheet mask material in this mask is a bio-cellulose material, which is used medically to treat burned patients skin. It’s 90 percent by water weight so it offers a cooling effect once it’s applied. The serum we paired in this mask is a creamy essential oil serum designed to help reduce the look of fine lines and wrinkles and also add hydration. We all tend to neglect the neck so the Neck Mask is the best mask to help to treat your skin.
(Q) What is the Karma Kit? Can anyone use this particular product?
The Karma Kit+ is a great starter kit and also makes a great gift! It offers 4 different face masks we offer – Exfoliating+, Hydrating+, Anti-Oxidant+, and Age-Defying+. The masks are purposely organized in this order because at first you need to exfoliate your skin in order to add hydration back in then protect with Anti-Oxidant to build a shield against environment toxins then treat for aging. You get a great skincare treatment plan in the Karma Kit+! For people who want a more complete starter pack, they should try the Skin Transformation Kit, currently available at Sephora and at Sephora.com. It features one packette of each of the Karuna Collection masks, including the Renewal Eye+ Masks.
(Q) What is Natto and how important is this ingredient to the skin?
Natto features polyglutamic acid, an active ingredient that is super hydrating to your skin.
(Q) What is Karuna Luxe and how are the products different from Karuna?
Karuna Luxe is our premium collection. It offers top-of-the-line performance, refined skincare ingredients and sheet mask materials, as well as it being paraben-free, petrochemical free and synthetic fragrance free.
(Q) What is the Skin Restoring Sheet Mask? Is it true that it is fortified with Coconut Water? Tell me a little more about this product…
Skin Restoring Mask is skin’s thirst quencher! This mask’s serum is more fluid than the Karuna Collection serums, which are more gel-like. The Skin Restoring serum is infused with Coconut Water along with other great ingredients such as bamboo water, probiotics and advanced Hyaluronic acid to add great hydration back in your skin! It’s paired with a sheer 100% Japanese cotton which goes on invisible. I recommend wearing this mask until it dries, gently peel it off, and you can immediately see your skin become brighter and tighter.
(Q) What is Wild Yam and how does this ingredient help the skin?
Wild Yam is a root, similar to a potato. It promotes the production of skin’s collagen and adds elasticity to the skin.
(Q) Do you test on animals? What is your stance on animal testing?
No, we don’t test on animals. It’s not something that I think is necessary to create great skincare products.
(Q) Out of the many testimonials that you receive on a daily basis, what are the most memorable? What made them the most memorable?
One of the most memorable ones was a lady who said after using the Hydrating+ Face Mask, her rosacea was reduced. Another testimonial I received was a male pilot who suffered from dark circles under his eyes all. He was amazed by the one time use of the Renewal Eye+ Mask, how it took away his dark circles and he has never seen himself without them. What makes these so memorable is the fact that Karuna fixed their skin problems. It’s an honor and incredibly rewarding to hear these stories!
(Q) For all of those beauty lovers and skin care enthusiasts reading this interview, what would you like them to know? What is next for Karuna?
If there is one thing I want to share and change people’s mind about skincare is, let’s start Deep Conditioning your skin! We all apply products daily which is a great regimen but we have to make sure we deep condition our skin at least once a week in order to keep it healthy and glowy. What’s next for Karuna? We are coming out with body treatment masks which will take deep conditioning your skin to other parts of your body!
For more information about Karuna, simply visit www.karunaskin.com today.