Style guru Bobbie Thomas a regular guest on NBC-TV’s Today Show with Hoda and Kathy Lee Gifford, shares her knowledge, advice, and recommendations for creating one’s own style and maintaining the hygiene, shape, and appearance of one’s materials in her book The Power of Style from Harper One Publishing. With personalized forewords written by Hoda Kotb, Kathy Lee Gifford, and Fergie from the pop group The Black Eyed Peas, The Power of Style is geared towards women who wish to hone a positive attitude and desire to make a good impression on others.
Thomas’ advice is frequently targeted to help women “build their own brand,” “create a personal advertising plan,” and formulate “a promotional campaign.” The first half of the book talks about the importance of cultivating one’s own style aimed at complementing one’s natural attributes to project confidence. She places emphasis on how women present themselves to the public and puts a lot of weight on public opinion, the way the world perceives the messages women send out through their choices for clothes and accessories, their body language and preferences for friends. These visual aspects are what Thomas calls “nonverbal cues.” They are a “layer of language you wear.” Her discourse about how our friends are people mirrors is thought provoking.
Midway through the book, she shows women how to develop a signature wardrobe based on their body shape and their skin tone whether it’s warm or cool. She suggests honing general themes for one’s clothing collection and accessories, and devotes a handful of chapters to complimenting color palettes and the cut of garments to accent body shapes. The chapters on organizing closets and storage space and taking care of the articles are educational. She makes readers conscientious of the hygiene of the articles they wear stressing it’s as equally important as the maintenance of the body’s hygiene.
Thomas’ book isn’t exactly aimed at the priorities of the average woman unless the average woman cares about customizing her personal style on par with the attention that celebrities like Jessica Simpson and Catherine Zeta Jones give the matter. On the positive side, Thomas treats all women equally regardless of their income bracket, educational level, social status, or background. From Thomas’ perspective, all women have the potential of honing their own style that says what they want to the public whether these women drive a school bus or work in a lab testing blood samples to check for cholesterol levels. Style isn’t only a priority for celebrities according to Bobbie Thomas, but anyone can have style and her book supplies the building blocks to establish one’s style and maintain it.