Bold, eclectic and confident—these are the three words that characterizes one of Dallas’ most exotic jewelry lines, Charmaine Marshall Designs. With an eye for sophistication and a knack for class, the Charmaine Marshall collection has always been one that is uniquely noticeable and crafted for the fashionably courageous woman.
As a recognizable force within the Dallas luxury retail market, creative director and chief designer, Charmaine Marshall, is known for shaking up the Dallas scene with her appearances at the Texas Next Top Designer competition and the highly attended local designer showcase, The Pin Show. Her “wearable art”, crafted out of rare gemstones, wood and foreign metals embody more than just statement pieces but a cultivation of bracelets, necklaces and earrings with today’s mature woman in mind.
Over the course of the last several months, an unstoppable collaboration for the brand has been brewing; one that will not only expand the scope for Charmaine Marshall Designs but ultimately take Dallas by storm—and with this partnership birthed a new face and brand ambassador for Marshall’s company to help propel this one-of-a-kind jewelry artistry forward.
As of October 14, 2014, the new face for the Charmaine Marshall label will be former Kim Dawson model and noted photographer, Christina Standifer. As no stranger to the concept of modeling and proudly proclaiming that “once a model, always a model”, the former model turned photographer epitomizes the confidence and strength of not only the brand, but the jewelry collection as a whole.
“When looking for the face of my brand, I wanted to target a mature demographic,” notes Marshall. “This is a collaboration that will bring two forces together to actively reflect the future of the brand and to make dreams come true.”
With an upcoming introduction of new designs and an upsurge in interest by retailers, this newly developed partnership is only the beginning of what both women coin as a great campaign. As a photographer who prides herself on capturing the beauty of her sources from the inside out, Standifer is no stranger to teaching others how to exude confidence and how to strengthen their self-esteem—one of the many reasons why Marshall selected Standifer as the face of her brand.
“I was flattered and shocked,” Standifer explains when asked her reaction to being the new face of Charmaine Marshall Designs. “Her line is so strong, so outside of the box and shows so much independence. When you’re walking around with a piece from the collection, it is like walking around with a piece of art.”
While the two make the perfect pairing, their work is far from done. From trunk shows to new campaigns to catalog and website redesigns, the Charmaine Marshall jewelry line will have much in store for not only Dallas but the e-commerce market. As so eloquently put by Standifer when describing the brand in a nutshell she adds, “Charmaine Marshall Designs doesn’t have to try, it just is!”
For more information on Charmaine Marshall and her latest collection, visit www.charmainemarshall.com. For more information on brand ambassador and the face of Charmaine Marshall Designs, Christina Standifer, visit www.christinastandifer.com.