In today’s fast-paced world, small business owners are even more hyper-connected and overloaded with information, choices, and distractions. One of the hardest things to determine is whether you’re on the right path or not. Great work requires taking risks. Couch Sessions offers practical information, new perspectives and quick tips to help point you in the right direction.
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As a small company we have correspondingly small budgets. We find marketing to be one of most pressing needs but also expensive. What are the best ways a small company can acquire customers at little to no cost? Will von Bernuth, Block Island Organics, www.blockislandorganics.com, @biosuncare
Have you considered getting your product into local stores or complementary businesses like tanning salons, hair salons, health food stores, dermatologists, holistic health practitioners, estheticians, bathing suit boutiques and surf shops, travel agents (think gift baskets they can give to their clients) etc.
I recently wrote a couple of articles that address low/no budget marketing practices:
- How to Market Your Best Asset
- How to Compete With Unconventional Business Practices
- 20 Real and Effective Ways to Market Your Online Business Offline
Also, we know that customer retention and repeat customers are very important. It’s often stated that it is more efficient to sell to your existing customers than to acquire new customers. Our question is how does one do this? What are best practices and strategies for maintaining customer loyalty and ultimately repeat purchases?
First and foremost, personal service goes a long way and is worth its weigh in gold. Provide quality, high-touch service and be consistent. Find out who your top 20-30 clients are, and get to know them on a deeper level. Send them a handwritten thank you for their continued business, call them to ask about their client experience, send them a sample of a new product, etc.
Resolve billing, product and delivery issues immediately.
Use email marketing to provide your clients with tips and information related to your product and industry and promotions. Develop and cultivate a customer loyalty program that suits your clients. What do they like, what would they appreciate in exchange for numerous purchases or referrals?
Make sure you take the pulse of your existing clients on a regular basis. What do they like, what they don’t like, how you can be of better service, what new products they need, how was their client experience, etc.
What’s keeping YOU up at night? Got a business issue you’d like some help with? Let’s talk about it! Click here for a Quick Q&A or call (916) 287-1432
Simplicity expert and Micro Business Therapist™, A.Michelle Blakeley is the source for understanding and knowing how to align your purpose, principles and priorities with simple practices. She masterfully delivers the right information with step-by-step guidance. What’s good for you is good for your business. As a result, her clients are holistically and authentically operating their business and experiencing energized realities. Connect with her on twitter at @simplicityinc or read through her new online magazine, Micro Business Therapy™.