In today’s fast-paced world, small business owners are even more hyper-connected and overloaded with information, choices, and distractions. One of the hardest things to determine is whether you’re on the right path or not. Great work requires taking risks. Couch Sessions offers practical information, new perspectives and quick tips to help point you in the right direction.
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After opening our hair and nail salon, I was flooded with offers from marketing and search engine companies to raise our Internet presence for a fee. Although I realize the importance of a business’ SEO, we can’t afford to pay them all! Which company or search engine gives you the most bang for your buck when it comes to paying for a first page Internet search? Melissa Chandler, Atomic House of Hair www.atomichouseofhair.com @atomicscissors
I’m sure many of those marketing companies promised you the sun and moon along with first page rankings. How many of your clients found you via a “Google” search or social media? That will tell you where to focus your time and money. With SEO companies, the proof will always be in the pudding (or the testimony of their clients). Visit as many of the marketing and SEO company websites as you can. Take careful note of their style, their clients, testimonies etc. Look for synergies. Narrow your choices down to 2 or 3. Ask for references. Ask about guarantees. Many of them say they can get you to the #1 spot, but how do they keep you there and can they keep you there and at what cost? Get their commitments in writing and start with small or simple services to test the waters.
Keep in mind, the best way to get to the #1 spot and stay there is by earning it. You’ve got a great website. It’s clean, clear and inviting. Clients can see your space and products, you offer specials and the social media links are easy to connect to. Can they make appointments online. Can they leave comments? Your focus should be on extending exceptional customer service and ensuring your clients are pleased and happy. Make it easy for your clients to sing your praises and write reviews on your website and sites like Facebook and Yelp, which will organically increase your position. Comment cards are easy to distribute and fill out while they are still in the chair, but before they leave. Keep them simple. No more than 3-5 questions. Ask what they like, what they don’t like and how you could improve, what product or services could you add or delete, etc. Do you have a referral or repeat client program? It’s something to think about.
Also, think about hosting a quarterly event for your clients and/or the community or collaborate with a local bridal shop or clothing boutique for a charity fashion show or to do image makeovers at domestic abuse center. Connect with complementary businesses and get creative on how you could work together. Your community goodwill will speak volumes and increase word of mouth, which is more important than being “ranked” in the first position.
What’s keeping YOU up at night? Got a business issue you’d like some help with? Let’s talk about it! Click here or call (916) 287-1432
Simplicity expert, A.Michelle Blakeley is the source for understanding and knowing how to align your purpose, principles and priorities with simple practices. She masterfully delivers the right information with step-by-step guidance. What’s good for you is good for your business. As a result, her clients are holistically and authentically operating their business and experiencing energized realities. Connect with her on twitter at @simplicityinc or read through her new online magazine, Micro Business Therapy.