Giving a hotel its own personality can be a daunting task for some people but not for Peter and Ellen Picataggio, the owners of the historic Farmer‘s Daughter Hotel.
Just like a real woman, the Farmer’s Daughter Hotel needed a makeover and a facelift when they purchased it in 1997. With a background in art history, Ellen wanted to create a brand about this young country girl.
Ellen and Peter decided how she would act and filled-in the details about her life.
The couple kept the farmer’s daughter name and did so much with it. They created a clever whimsical brand which their hotel guests could enjoy.
There is so much more.
The newly remodeled Robin room stands-out from all of the rest as a preview of “Tomorrow‘s designs.” Ellen is ahead of her time!
Peter describes the concept, “Today you should be able to do more in your hotel room other than just sleep and take a quick shower.
Ellen decided to include an L-shaped couch which sits 7-8 people. Now you can meander back to your room, meet with your family or friends and try a social environment inside your room. This would alternate for a business meeting also.
You do not have to meet in the courtyard, restaurant or other public places.
It is all about convenience, how to make your stay more enjoyable.
In this environment, people can not only be very social in the lobby and courtyard, but in their rooms.”
You will be surprised to see the Robin room has a glass window between the bedroom and bathroom. Pull the curtain or leave it open to see the other person take a shower and vice versa. Create your own environment again.
Peter thought, “Why is there a wall? Blow out the wall and put a window in its place.”
The shower is big enough for two people.
You see the uniqueness of the Farmer’s Daughter Hotel everywhere.
They designate “His” and “Her” rooms with Ellen’s never-seen-before original designs. “His” rooms look more dramatic with reds, deep blues and darker colors. When Peter walked into a “His” room, he said, “That’s me!”
While “Her“ room’s yellows, taupe, and brighter colors “feel” more feminine.
It is all about how you feel in your hotel room.
The contrast of the old with the new follows the Farmer’s Daughter’s latest generation of hotel rooms characterizing a young girl who grew up to be a woman.
If you want to add a romantic setting to your stay, try room 101, the No Tell room. With the mirror on ceiling over the bed and the copper trimmings, this is a playful room. The Farmer’s Daughter Hotel is located on 115 Fairfax Avenue, Los Angeles California. www.farmersdaughterhotel.com