Cultural traditions influenced spa trends at this summer/s ISPA Media Event in Manhattan.
Deeply rooted in many countries’ language, religion, food, and art, spas’ newest treatments stem from historic customs.
“It is important to remember that spas are not only committed to physical renewal, but also that of the mind and spirit,” said ISPA President, Lynne McNees. “Spas are dedicated to the restoration of the whole person, and we see spas incorporating all components of this shared mission, by way of cultural touches, into their spa experiences.”
Unique healing techniques and religious practices are often defining cultural characteristics. Inspired by native rituals:
Mandarin Oriental Hotel Group tapped into their roots by offering Calm Mind Guided Meditation. On hand to help was Bradley Coffing, manager of the spa at Washington’s Mandarin Oriental. “Both our location on the waterfront, and calming design, reduce stress.” said Coffing.
From Arizona, Enchantment Resort’s Mii amo spa offered Hozhooji, the Mii amo Blessing. Using a turquoise clay, massage therapists reduce stress and awaken positive energies within the body, mind, soul and spirit.
The Americas’ newest resort, Mukul Beach, Golf & Spa in Nicaragua, uses ancient volcanic clay as a body mask in their six spa sanctuaries treatment. The beachfront property has a traditional hammam sweat bath as well as hydromassage.
Omni Hotels and Resorts demonstrated their Grove Stone Healing Hand Treatment, keeping the historic tradition of massage fresh. Created for the historic Grove Park Inn in Ashville, North Carolina, the treatment also is featured at The Omni Homestead in Virginia, and Bedford Springs, Pennsylvania.
Food for health
Food is a simple way to bring people together to share in a culture. At this year’s Media Event, many spas used food as a means of tying a native tradition to a classic treatment.
Suggar was massaged into tired feet at the Massage Envy Spa booth. With over 1,000 franchise locations in 49 states, Massage Envy is raising funds to find a cure for arthritis by donating $10 from massage and dacial services, September 17.
Mayo Clinic Healthy Living Program discussed the link between diet and overall health and showed that healthy cooking is easy with a healthy food prep demonstration. Newly expnaded spa facilities at Mayo Clinic in Rochester, Minn. can be combined with culinary arts.
Arizona’s Miraval Resort & Spa offered a cookbook called Sweet & Savory Cooking plus designer nail treatments.
Rancho La Puerta’s Salsa y Salsa combined a salsa tasting and a peek into salsa dancing at their property in Tecate, Mexico.
Vermont’s The Essex Resort and Spa mixed up a refreshing summer treat for the media with their Watermelon Vodka-tini Hand Treatment.
Pennsylvania’s The Lodge at Woodloch partnered with Dogfish Head Brewery to create beer-inspired spa treatments.
The Spa at the Hotel Hershey incorporated signature ingredients into their Chocolate Spa Eye Refresh treatment.
From Travaasa Experiential Resorts near Austin, Texas, and Hanna Hawaii, came a Blender Bike which channels physical energy created during a workout to power a blender for a fresh smoothie.
Taking the waters
Water is a founding component of the spa industry, so many exhibitors tied this element into native and water-based practices.
Aspira, the spa resort at Elkhart Lake, Wisconsing, showcased their Sacred Waters Massage and discussed how indigenous traditions can inspire spa experiences.
Jason Hydrotherapy offered their MicroSilk treatment, an oxygenated bath that benefits the skin.
In the heart of the Rocky Mountains, hot springs at The Spa of the Rockies are featured in Glenwood Springs, Colorado. Mineral Spring Water Therapy is the source of a 125-year history of mineral-based treatments.
On a South Carolina barrier island, Hilton Head Health is expaninding into a full-service spa, offering weight management and wellness.
Returning to their roots, these companies showed attendees the latest trends in keeping your body healthy.