He once won a staring contest with his own reflection
If opportunity knocks and he is not home, opportunity waits
When in Rome, they do as HE does
He is the Most Interesting Man in the World, the man who doesn’t always drink beer, but makes sure it’s Dos Equis when he does. He is coming to Houston via virtual reality and everyone age 21 and up is invited to join him.
Dos Equis Masquerade
Dos Equis has a digital interactive series coming to bars across the United States as part of a promotional campaign. The virtual reality is made possible through the Oculus Rift or Samsun Gear VR (starting in December). You simply strap on the gear and are transferred into the Most Interesting Man in the World’s Manor for a virtual reality experience. You become his special guest of honor and get to encounter all sorts of unusual things and odd occurrences that could only take place in the Most Interesting Man’s homestead. I took part in a demo of the virtual reality and did find it, well, interesting, much like the man behind the hugely successful Dos Equis advertisements.
Dos Equis and Oculus are bringng the Most Interesting Man virtual reality series to two Houston establishments:
- Wed., Oct 29: Front Porch Pub, 217 Gray Street
- Thurs., Oct 30: Mojo’s Sports Grille, 18323 W. Lake Houston Pkwy
If the virtual reality wasn’t already interesting enough, Dos Equis is adding some fun to the experience with an interactive video where you will be tasked to help the Most Interesting Man find his little black book. If you are successful, you will be entered into a contest to win a trip to the Grand Masquerade in New Orleans. Six individuals will win this grand prize, which includes meeting the Most Interesting Man in the World in person.
Other Ways to Enter
If you cannot make it to the Front Porch Pub or Mojo’s Sports Grille, you can still enter the contest two other ways. One is by posting masquerade and Halloween photos to Instagram using the tag #XXMasquerade or by uploading directly to XXMasquerade.com. Each photo sent counts as an additional entry in the contest. Another way to enter is by purchasing Dos Equis beer and texting or e-mailing a receipt of purchase to XX@DESWEEP.com. More information on this Dos Equis promotion can be found online at www.dosequis.com/Masquerade.
Time to Get Interesting
Dos Equis and the Most Interesting Man in the World would love to meet you at Front Porch Pub or Mojo’s Sports Grille this week via virtual reality for some beer and fun. Try to carve out some time to visit one or both establishments and if you can’t, then try to take pictures, purchase Dos Equis beer, and submit entries to the contest. A trip to New Orleans would certainly be most interesting, just like the man behind the Dos Equis advertisements.
Stay thirsty, my friends, and enjoy your virtual reality experience.