How long have you been pursuing your craft?
I’ve been recording since I was 18, then I spent a lot of time promoting with ILL Trendz Productions. After several years of interning there, I started up recording and it has been on ever since. I started working with my friend Chandler Bolt and my Cousin Daquan Bolden working on tracks then I started to branch off and do my on thing.
How is the music industry in your area?
It is real prominent in the Bay Area. I had the chance to move to 2 different area codes (the North Bay and far out in the sticks by Reno.) I was fortunately able to find a group of talented artists in every city or town I lived in. I miss Oakland a lot and The Bay, my hometown, but I have kept focus to keep the mission alive no matter where. I’m going to always represent Oakland and the Bay Area no matter where I go, but its deeper… I will rep Hip hop for the West Coast and Hip hop heads worldwide.
How have you evolved personally and musically since you first began your journey?
I’m not the same individual I was when I started even a year ago from today. I’ve been through a lot of personal battles. I have changed and keep surviving to keep this dream of mine a reality. Sometime you can push so hard till the point you get tired and need to recharge your batteries. Figuring out what direction your heading after countless nights of writing, recording and opportunities hitting dead ends. I took a look at where I am, where I’ve been and the future, since then I have a family compared to when I started. I had to make adjustments and struggle to survive which makes me more determined.
How do you measure success?
I measure success based on accomplishing goals and maintaining a positive support for my family. The money will come. I’m past that point of chasing money; I am more focused on building a foundation so the money chases me. I’m focused on making greater music better than the last song album or mixtape. I believe that if you have dreams and visions and you can meet those visions you are a success.
What has being an independent artist taught you?
You can’t wait on anyone to make everything happen for you. A lot of people talk a good business, but you have to do as much research as possible cause a lot are full of shit. So you have to keep pushing and find better ways to succeed to keep you dreams alive. As long as you have a good team surrounding you… you will be good. But I can’t get too comfortable – I have to figure out my next moves and keep moving. Being independent is a focus formula strategy of a cause and effect movement.
What is the best advice you can give to another Indie Artist?
Plan ahead, take care of your business and keep the focus because you will hear a lot of negative shit along the way – sometimes from your own family and friends. But as longs as you’re focused and believe this is what you want to do with your life then pursue it. Do what you must to pay your bills and give your all into this music. Prioritize – it will make it easier on you.
How do you engage with your fans?
I send out a bulletin on NumberOnemUSIC.com, I talk on Twitter; I hit the streets and push CDs. I try to use both Internet and street locations to get my music out and network when I can. So any feedback… hit me up on Emaximus9@gmail.com.
Are you currently performing and touring?
I’m working on new material and releasing “A Beautiful Mind” which will be coming soon. I’m still promoting my mixtape “We On That Shit Again- Making Something From Nothing” which is on DatPiff.com and on VODRecordings.net/Emaximus. I just did a show with a local artist out here in Way Northern in Susanville named DZL Propz. It was cool.