On Sept. 24, 2014, yeahstub.com was on the scene for the world premiere of Hilary Duff’s new video for “All About You” at Up & Down in the meatpacking district, which was hosted by Vevo and AT&T. The venue was filled with fans and influencers. Hilary graciously posed for many fan photos and guests enjoyed music from DJ Reach. Soon it was time for the world premiere of Hilary’s latest video “All About You.” It’s beautifully shot. We spoke with Hilary exclusively on the red carpet about the song, concept for the video, what fans can expect from her upcoming album and her new show “Younger.” Read what she had to say below:
So tell me about the concept for the song “All About You”?
Hilary Duff: The song is basically about two people that have crazy electric chemistry, can’t get enough of each other. Maybe it’s right, maybe it’s wrong, you don’t know, you don’t really care and you’re going for it. It’s about going for it and feeling all those good feelings when there’s someone in your life that is exciting. Everyone should have that; it’s really a fun thing.
Tell us a little bit about the video.
Hilary Duff: The video was done by the same director who did “Chasing the Sun” … That one was higher concept with the office life and the beach and the fantasy world. So, this one is a little more playing around with filters and beauty shots and dancing. I wanted to do some cool choreography. I hadn’t danced in a while. So, we did some cool line dance feeling choreography and there’s a little bit of a context to it. A girl and a guy see each other at a café, but nothing is really said and he drops a record and she picks it up. She thinks about it for a moment and goes and hangs out with her friends, goes to dance practice. And she has this intuition to go hunt for him – to find him. When I first got the treatment I was like I don’t want to go after the guy, I want him to come after me. I’m not really the aggressor in my life and then I was like you know what? Screw that, I want to do it, so it was fun. Kind of like the girl going after what she wants and she ends up finding him, then we shot this cool scene down by the L.A. river. I live in L.A., so it was cool to put that in the video.
What can fans expect from your upcoming album?
Hilary Duff: Well it’s been seven years since I made my last record and a lot has happened since then. I think it was important for me to take that break and to have experiences, to be able to say things and write things and feel things that I maybe wouldn’t have had the opportunity to before if I had continued touring or working like I was. So the record is full of going out and wanting to party kind of songs, letting loose kind of songs, heartbreak songs, going after what you want in life songs. I think I’m a pretty positive person and I’m a pretty happy person. So the record is definitely a mixed bag of all that stuff. There’s been a little bit of struggle in my life over the past few years and it touches on that, too.
Tell us about your new show “Younger” on TV Land created by Darren Star (“Sex and the City”) and with costuming by the legendary Patricia Field.
Hilary Duff: I am basically Darren’s super fan, so to be on a show with him is really exciting. I keep comparing it to other shows, but I don’t like to do that because it really is its own concept. It’s really unique. It’s very female driven. It has a lot in there for every age of women. It has the heart of New York City in it which is so much fun. It’s shot quick like “Sex and the City” was. Obviously, Patricia Field is doing all the wardrobe and I was just in a fitting today and she’s just amazing. You realize why she is who she is when you have an outfit on and everybody is thinking it’s kind of “meh” and then she’s like “put three belts on” then you’re like “three belts on?” and she’s like “Just put it on” and you put three belts on and you’re like there it is, it’s done and you’re like “that’s why you are who you are.” It’s really cool!
The video premiered across Vevo’s online, TV and mobile apps yesterday and the AT&T Amazon Fire phone is featured in it.