Over the course of just two decades, Ohio native Rob Dyrdek has parlayed his impressive skateboarding skills into a successful multi-million dollar enterprise. In addition to starring roles on MTV’s innovative reality shows “Rob and Big,” “Fantasy Factory,” and “Ridiculousness,” Dyrdek also works to give back to the community through his Street League Skateboarding (SLS) Foundation, which aims to promote the sport. On Sept. 25, Examiner caught up with the reality star to chat about his most recent partnership with Lunchables, his biggest goal in the years to come, and the year’s best song release.
You’re a skateboarder, a reality star, an entrepreneur, a World Record holder. Your resume is so full of accomplishments that I’m not even entirely sure where to start, but which one is probably the one that you’re most proud of?
Dyrdek: You know, that’s tough. One thing about everything that I’ve done is it’s so diverse and all over the place, from doing crazy stunts that I can’t believe that I’ve done to launching professional skateboard leagues to all types of different business stuff and television shows. To me, I’m real proud of the body of work, if you will, that I’ve done as opposed to one thing specifically.
What was it like to be part of “Rob and Big”?
Dyrdek: It was a lot of fun. I think I learned how to create television and I learned a lot of entertainment in sort of the business that’s connected with all that. I learned what you can really push and get away with on TV, because you’ve got to understand that even at the time, “Rob and Big” was the first time that there was really a reality television show that was about being comedy as opposed to being drama or competition.
Right you are. So to switch gears, tell me about the Lunchables campaign you’re working with right now.
Dyrdek: The last couple years, I’ve been partners with Lunchables on a lot of different stuff, most recently, the “Fully Uploaded” web series, which basically profiles inspiring young athletes and entertainers. Then the most recent thing we got together for was with the Boys and Girls Club and a renovation program. We were able to renovate a skate park in Chula Vista [Calif.]. Lunchables is dedicated to helping renovate a lot of these Boys and Girls Clubs over the next couple years and we were able to kick the whole thing off.
Terrific. Now I’ve checked out some of the videos on the website. Who else would you love to have on “Fully Uploaded”?
Dyrdek: Aw man, I tell ya what, we had so many cool people. I think someone like Marshawn Lynch or one of the Superbowl champions. Or LeBron James would be incredible, especially since I’m from Ohio and he’s from Ohio…. But we’ve got a lot of great people there, especially LeSean McCoy, the NFL leading rusher, and Kawhi Leonard, the NBA MVP finals. So a lot of cool people are already on there.
So you have a multi-year deal with MTV. What kinds of things do you have planned?
Dyrdek: For the most part, the majority of that is I think “Ridiculousness,” and I have a development deal to do a lot of additional programming to go along with “Fantasy Factory” and “Ridiculousness.” But really, one big final season, the encore, if you will, of “Fantasy Factory,” and then it’s really about trying to find some great talent to do shows with.
What’s one thing that you have not done that you’d like to get done within the next couple of years? Something new, even for you.
Dyrdek: I’d like to get shot into space.
Dyrdek: I’d like to potentially visit the moon. I don’t know if I can do that in the next couple years, but you know, I spent some time at the jet propulsion lab recently, looking out at the future of when I guy like me can do a little space travel. So potentially that in the next few years.
That’s an awesome answer. I love that. Okay, so go back and think about yourself as a kid, and then think about all the kids out there today who are like you were then. What kind of advice would you give them?
Dyrdek: What I love to tell young kids is ultimately let your dreams evolve around your opportunities. You have to focus on always learning. It’s cliche, but the reality of it is that if you take action and try and fail you’re gonna learn a lot by the time you try it again, and you’ll build a foundation of experience that’s gonna be ultimately the rock that allows you to find success or follow your dreams.
One last question for you, totally random one. What’s the best song that’s been released this year?
Dyrdek: Oh man. The best song that’s been released. I don’t know if I want to make this public because it’s a little embarrassing, but that new Taylor Swift song is so good.
Oh yeah, “Shake it Off”?
Dyrdek: [Smiles] Yeah, “Shake it Off.” Good for her, you know what I mean? It’s like “haters gonna hate, players gonna play.” It’s embarrassing I just admitted that.
For a chance to win a weekend in Los Angeles with Dyrdek to visit the “Fully Uploaded” set, visit the show’s website.