Whether it’s turning up to an event to find someone else is wearing the same outfit, or spilling a drink down a brand new dress, we’ve all experienced moments where a spare outfit would have been extremely helpful. And if you are planning to pull out all of the stops for this July 4th holiday, you may want to see what we can do about getting this terrific “Fashion Emergency” mobile fix available in the U.S.
While the Soho House hotel in London has previously offered an emergency wardrobe service for guests, a new Costa Rican campaign called Closet S.O.S. is delivering a mini store on wheels to anyone in need of a new outfit at the last minute.
Give credit where clever marketing is due to marketing agency Ogilvy & Mather. The agency as a promotion for the opening of the third Forever 21 fashion store in Costa Rica, the company offered the service to the first 100 fans turning up at the unveiling of the new branch.
The lucky attendees were given a cell number they could ring whenever they found themselves requiring some new threads. Regardless of their location, a Forever 21 van stocked with some of its latest collections arrived in response to the call, enabling participants to browse and buy some new clothes.
Although part of a limited marketing campaign for the fashion brand, could a more permanent emergency store service be developed to deliver goods to consumers whenever they need them in whatever country needed as well?
If this idea resonates with you, consider contacting the following companies to share your views and fashion emergency needs in every country you represent!