What, may you ask, does Friskies® brand, the manufacturer of great-tasting cat foods and treats, owned and operated by Nestlé Purina PetCare, a global leader in the pet care industry, have to do with internet cat videos?
Well, this global manufacturer of pet products is the judge of the videos and has recently doled out “The Friskies,” the renowned awards for the best Internet cat video of the year. Every entrant wants this cherished prize, but only four received the prizes last Wednesday, September 17th at an awards gala for the finalists.
Although there are millions of Internet cat videos out there, so after months of competition and anticipation, 12 finalists were chosen. The public determined which ones were their favorites and expressed their like by voting from August 11th through September 8th on the www.TheFriskies.com website.
Then the finalists gathered in Los Angeles, California, so that they were able to find out which felines would take home the coveted cat-uette. YouTube celebrities The Fine Bros. and category captains Grace Helbig, Zach King, Will Braden and Jesse Wellens were invited to honor the finalists and present the awards. By the end of the night, Friskies® crowned the four category winners and the Grand Prize winner.
“This year’s ‘The Friskies’ was one of the best yet. Some videos were hilarious, some were adorable and some were absolutely outrageous!” said Whitney Evans, Friskies assistant brand manager. “We were blown away with the amount of fan support and votes each video received. Without a doubt, the videos combined with the countless votes of passionate fans made for a fierce but amazing competition.”
Friskies awarded each category winning videos’ creator a $5,000 cash prize, a golden catuette and bragging rights as one of the best Internet cat videos of 2014. The Grand Prize winner, Dumpster Kitty, received the most votes overall and took home an additional $20,000.
Friskies gave away more than cash and catuettes. To recognize the hard work cat shelter organizations do to ensure cats find forever homes, Friskies partnered with 10 cat shelter organizations nationwide. Friskies awarded those partners 250,000 total cans of Friskies wet cat food. Every vote for a finalist video between August 11, 2014 and September 8, 2014 equaled one can of Friskies wet cat food donated to a shelter partner. Additionally, with direction from the category captains, Friskies donated a total of $23,500 to shelter partners.
Visit www.TheFriskies.com to view the winning videos and continue to join the conversation with #TheFriskies.