As an entrepreneur or small business owner it’s nobody’s fault but your own when your business hits a slow streak. In order to stay competitive, you have to be ahead of the competition and you have to always be open to new marketing ideas. That could mean teaming up locally with another business that offers a service that compliments your own. Or it could be related to technology, such as having a mobile app developed that solves a problem for your clients or lets customers easily buy or book your services.
Creative thinking: local… AND online
If your small business deals strictly your local area, then get creative. Maybe you bought a big bundle of business cards. But what are you doing with them? Maybe you built a website all about your DJ for hire on the Gold Coast. How are people finding it? Maybe you advertise in the local phone book.. but isn’t everyone else? Playing it strictly by the rules and refusing to broaden your horizons when it comes to marketing could very much be holding you back. Here are just a few ideas to get those little wheels in your head turning…
Let’s say you run a professional DJ service for parties and events. You originally intended on doing weddings and corporate events. But you’ve recently stepped outside of those original borders you placed on yourself and now you’re open to doing kids parties, sweet 16’s and more. What have you done to let people know about it? This can be particularly difficult if you live in a smaller town.
Find and connect with other people who those parents might end up working with. i.e. a small business in a similar niche as your: cake designers, bakeries, clown services or a bouncy house rental business. You could work out referral services that go both ways or even create a package deal for different services.
Getting in front of your potential customers
Let’s think about kids parties. Where are the parents at that would be buying your services? What other services or products do they buy for these parties? Which social media sites do they use? According to PewResearch, more than 70 percent of adults online use Facebook. Did you know you can create a custom audience ad campaign on Facebook that targets only parents within a certain zip code so you aren’t wasting money on ads being shown to completely irrelevant people?
Your online presence is more important than you think
And yes, keep up with technology. Many small business owners that operate in a given area tend to ignore the importance of being easily found online. You can’t make this mistake or I can guarantee that at least a few of your local competitors will have the upper hand. If someone searches for what you offer and you don’t show up on the first page of results, I guarantee you’re missing out on potential customers.
More than that, it’s more important than ever that your small business site is easily viewed mobile devices and that visitors can quickly find the information they’re looking for. Nearly 80 percent of people who search for you on their mobile device will end up making a purchase.