The Looksery app might be perceived only as a creative and fun and exciting way to enhance your photos, videos and communication, however, it is actually way more than that. In this article, we are going to look at what this astounding new app is really capable of and why it is adviсed that brands and companies implement it in their marketing efforts as well as their communication efforts.
The level of commitment a company or brand has to implement in order to reach through the noise that we today call social media is almost unfathomable, and literally millions are spent on marketing campaigns that never reaches any further than the edges of the brand’s own following. This in itself is a loss that really didn’t have to be expected if the right mechanics and tools were implemented while planning the said marketing campaign. Why not implement the creativity of this app even in the planning stages of the campaign and utilize its powerful features?
The question is no longer why, but why not. The Looksery app can be an immeasurable source of creativity that could very well be the difference between success and a complete facepalm of a marketing campaign. In lack of a better way to say it, speak the language that the people incurably immersed in technology speaks.
The Importance Of Creative Tools When Planning A Marketing Campaign
After delving deep in the Looksery’s filter library and the tools that this app make available, it is unavoidably clear that it has the potential to take any marketing campaign all the way to a viral success. Once you understand that genius behind this app you will be fully aware of the way you can use it. Marketing gets harder for each day and new, more creative tools, and ideas must be used in order to be able to compete. Looksery is that tool and the sooner companies and brands take advantage of it the better their marketing efforts are going to be.
For example, a movie studio would be adviced to use Looksery because of the app’s impressive 3D avatar engine. Not only because it looks good but because it can be customized and be used as a viral medium to promote any kind of movie.
By simply allowing people to digitally dress up as a movie character, the impact of such a feature could potentially send the movie into an orbit success. It has not really been done before and could spawn a lot of attention and press.
Looksery’s filter library is ever expanding, and the ability for companies and brands to custom create their own avatar is a feature that is virtually unheard of. Especially when it comes to mobile devices.
With the Looksery app companies, brands and marketers will be able to use features and filters like:
Skin – You can soften skin tones, remove pimples and remove wrinkles to make yourself look younger and fresher looking.
Eyes – Change your eye color to any color you like, change the shape of your eyes, and much more.
Face Shape – You can make your face look thinner, change the shape of your chin, and even change your nose, cheekbones, and other facial features.
Effects – You can play with some really neat effects. Make your face look like an x-ray image, a zombie, a ghost and other scary effects. Or, do something really cute, like turning yourself into a stuffed toy. The only limitation you have is your own imagination.
For marketers, the Looksery app could mean a shortcut to success. Imagine for a second if a brand would implement Looksery’s real-time face-recognition and face-modification filters into their fan and support communication. It is basically face-to-face marketing, which is invaluable in today’s harsh competition climate.
The combined features in the app make for a robust palette through which companies, brands and marketers can express their creativity and bring on a new level of communication between the brand and the customers.
The Power Of Thinking Outside Of The Box
Marketers go head to head on a daily basis, and the winner is usually the one who implements one or all of the different grab-factors in their campaigns. Every campaign is designed to grab the viewer or listener, and these factors are increasingly important when designing a marketing campaign. For example, there are many ways you can affect the subject emotionally, whether it be by making them happy, sad, feel compassion or simply inspire them. However, in order to do that you have to utilize what the subject has not seen or heard before.
Even though the Looksery app was not entirely developed on the synopsis of being used as a marketing tool, its features prove the power of thinking outside of the box. As a user it is not hard to see that while other developers focus on incremental upgrades and, in all honesty, uninspiring features, Looksery continues to develop new and unique ways to enhance your photos, videos and communication.
This, of course, ultimately expand the toolbox available and help both us, “the users”, and the marketers to play around with creativity outlets that we have not been familiarized with yet. Once we start implementing these features into our creativity it could potentially change a whole industry.
With features like face-modification, face-tracking, combinable filters and all of them being available in real-time, my mind can only imagine what kind of creativity we will be able to wield in the near future.
As said at the beginning of this article, the sooner brands, companies and marketers grab a spoonful of this app and start injecting its creativity into their campaigns, the sooner we are going to see a huge shift in customer’s interaction with brands and their marketing efforts. It is after all for them products and marketing campaigns are created. Now the question is only what brand is going to be the first to pull in the success by using Looksery to enhance their services and marketing efforts.