The visual discovery tool, Pinterest, is giving social networking channels like Facebook and Twitter a run for their money. A handy resource in the world of social commerce, the company’s online destination has attracted hundreds if not thousands of brands to start targeting the users currently active on the platform.
Depending on the industry that you are in there are a couple of social media practices to pay attention to and others to stay away from in order to succeed. A new infographic published Oct. 15, 2014 by Visual.ly highlights useful tips on how your business can build solid relationships with the customers buying products from Pinterest.
Unlike the other popular social networks, Pinterest at the core functions a bit different when it comes to creating and growing engagement. Specifically, it is important to accumulate a great number of followers, but Pinterest’s online audience interacts vastly different.
Pinterest has many different features and what is probably one of the driving forces behind its exponential growth is the simplicity. To get started on how to showcase your company’s products start by posting pictures of them and do stay away from showing faces. Apparently it generates enormous engagement and once you have posted content-aka a Pin-it gets 23 percent more Repins.
One thing that businesses and brand may overlook once they have established a large audience they tend to forget their loyal customers. In other words, be proactive and respond within a reasonable time frame for users commenting or asking questions about your company. Put customers in the spotlight and add user generated pictures. This practice increases conversions from 5 to 7 percent.
It is important to establish your business or brand as expert voice in the social networking community. However, do not shy away from posting other types of contents because you will risk losing followers very quickly and find yourself in a damp wasteland. Pinterest has specific categories that are popular and joining the conversation about them increases your visibility.
Another tip to deploy or apply is always share something that you are passionate about. If you cannot find a unique voice that triggers a response once you post content then you are doing something wrong. In order for products to generate interest you need to bring out a unique angle to them. Bring out the qualities that differentiate you from the competition. Like Youseff Hodaigui, a product management consultant- advises that in order for products to succeed you need to think in general marketing terms and devise successful plan that brings out unique qualities to the products you sell.
Make Pins more relevant to the company
Pinterest has been building a respectable reputation when it comes to generating purchases on the website. As a result, it started testing Promoted Pins in the United States.
Pinterest in a blog post unveiled more details about how they are going to aid advertisers in targeting their ads. One of the things the platform will start providing is for example how often an advertiser’s ad shows up and how many people bought the products. That information will be available soon.
So given that this social channel provides businesses with opportunity to generate more leads make content relevant and connect to popular categories in a creative way if possible.
Takeaways should be to use Pinterest to inspire and get inspired. We are all human beings so always try to build emotional connections with the Pins you share on a daily basis and find locate the times where most users are posting frequently content. This helps build good brand quality and show a humanized side to the company.