Whether you have just started your own carpet cleaning business or are attempting to expand your existing one; it is essential to pay attention to the marketing efforts being used for advertising the business. No one will be aware of the existence of a business if it doesn’t get the word out about its services and the factors that set it apart from the numerous other carpet cleaners in the market these days. This doesn’t mean that you have to burn a hole in your budget for marketing your brand and impeccable services. There are a lot of creative ways that can be used for landing carpet cleaning jobs.
Follow the steps mentioned here for getting the carpet cleaning jobs you want:
- The first thing that every business should do is take photos of the work that it has already done. The ideal way for promoting the services of a business is to show how they can transform dirty carpets into cleaned and pristine ones. These photos can be used in the marketing material of the business.
- Create unique and exceptional marketing pieces for proper advertising of the carpet cleaning business. One of the most inexpensive and simplest methods that can be used is to make fliers. Use a computer for making spectacular fliers. You can also use post cards for advertising to upper-end clients, but they are a bit pricier.
- Once the fliers are ready, they should be distributed door-to-door in the neighborhoods and areas where a business wishes to work. It doesn’t take a lot of time to distribute the fliers and help of local employees or acquaintances can be used for different areas, as they will know it better.
- The internet has made everything simple and accessible nowadays; a business also has the option of using the free online advertising services that are available. Backpage.com and Craiglist.org are some excellent services that enable businesses to post both text and photos for advertisement purposes. The picture of a flier can be used by a business when they are posting an ad or they can include some before and after photos of the work they have done. As opposed to plain text, photo ads can get better results for a business through these websites.
- Another great avenue for advertisement is found in the form of storage companies that are known for selling moving boxes. Individuals who are moving are looking for carpet cleaning services and dropping off fliers in these places can get you recommendations to those who need them.
- An HR Manager from GreenWay Cleaners, which is located at 2205 Hilltop Dr #166 Redding CA 96002, says, “Similar to storage companies, a carpet cleaning business should also drop off some fliers at real estate offices and property management firms. This is due to the fact that they also come in contact with people who are moving“. A business can do good work for them and get more business through word of mouth.
As long as these avenues are explored for marketing, a business will get plenty of calls for carpet cleaning jobs.