As we round out 2014, we have seen big changes to internet marketing over the past year. I’ve had affiliate blogs since 2010 and have experimented with them and tweaked them to stay away from the dreaded Google slap, but I largely ignored touching my passion site, which happens to be my real business site. I was too scared to ever experiment with it.
I slowly have been working over the past year to brand my name and site. I even hired a virtual team from another country to help me with my branding goals. After a year of little progress on my site and too much money spent, I realized that I needed to put on my big girl panties and work on my own site myself. I fired my virtual team and dug in.
Here is what I did that is safely working right now:
· I created a very simple silo under each category. I picked a money page from each category that pointed back to http://training.seooptimizers.com and linked each post to the next with the final post pointing back to my money page. Each post also included a no follow link to an authority site. This kept the link juice flowing well and told Google that my money page was most important.
· I focused on relevant wellness terms that Google felt should go together versus singular keyword terms. A basic Google search will tell you what phrases Google prefers for your niche. I worked these terms into my category articles.
· I had tons of social media links pointing to my http://training.seooptimizers.com/seo-course.html and 3 high PR links. I had 10 different social media accounts across each platform, and I used those to build my social media links. I created health and wellness memes with my homepage link that people shared on FB and Pinterest. I also asked people to retweet my brand tweets.
· Personal and slide show videos on Youtube that pointed to my home page still remain effective today. All of these social signals helped to build authority for my brand.
· Press Releases were well worth my time. Yes, they still work. The end result was that after a few months I finally began to really see my site rise and it continues its upward growth without any extra work from me other than keeping my social signals flowing.
Internet marketing can be fancy and it can be complicated but it doesn’t have to be. The tried and true ways to rank a site have worked for years and I predict will continue to work long after the latest and greatest technique promising internet riches has come and gone. Make sure you stick to the basics first and add in the extras from there to super power your sites to the top.