We’re living in a world that’s full of more chemicals. As modern economies expand, and infant industries are born, the demands of production and the desires of consumption increasingly contribute to the degradation of Nature. While this may seem bleak, there is a growing movement of ecoconscious individuals who are committed to making more environmentally responsible and health conscious choices.
According to a study posted on the David Suzuki Foundation site, U.S. researchers reported that one in eight of the 82,000 ingredients used in personal care products are industrial chemicals, including carcinogens, pesticides, reproductive toxins, and hormone disruptors. It’s alarming to imagine that surfactants (chemicals used to reduce the surface tension in water like those contained in paint and inks) are making their way into your favorite lipstick or blush.
You can choose to ditch the cover up, but that’s a tough personal choice to make given the culture we live in today. Women are expected to conform to a certain beauty standard in the workplace, and more gender-based research is finding that “beauty pays,” meaning that the women who wear makeup in the office are often seen as being more competent. Rather than going the extreme route, you can opt for a compromise by choosing greener beauty alternatives like Josie Maran’s Argan Matchmaker Serum Foundation, which creates a more natural look than the heavy foundations many women reach for on a day-to-day basis.
As a licensed makeup artist, I am always looking for green products that offer great coverage, and mimic the textures and quality we’ve been conditioned to expect from chemical-loaded beauty brands. And, this foundation completely converted me, and left my skin glowing the next day after I washed my face, and tucked in for a couple of hours of beauty sleep.
The way this foundation works is that it actually blends in to closely match your skin tone. It applies smoothly, and covers up blemishes and imperfections without leaving you with that pancaked on feeling. It comes in three shades and looks whitish when it comes out of the bottle. Not only does it adjust to match your unique and changing natural skintone, but it also acts as a moisturizer, strengthening and balancing your skin while keeping oily areas shine-free.
Josie Maran’s foundation serum contains no parabens, sulfates, synethetic fragrances, GMOs, phthalates or triclosan. It applies easily, and leaves your skin feeling smooth and radiant.