While it is important to know what you are doing and where you are standing at any given moment to grow further, it is even more important to know what your competitors are up to. If you search for the keywords that are most relevant to your business and industry on the search engine you will get to know where your competitors are ranking. However, there are other tools that give you a better insight into your competitors’ efforts. This not only tells you about the potential of your competitor but also informs you of many other ways of making your online marketing strategies better.
Keyword rank checker is a tool that, along with many of its features, offers you the ability to check the rank of your competitor website as well. This way the software allows you to see the keywords that your competitor is using. You can check multiple keywords and as many keywords as you want to see how your competitor is using them. Furthermore, the latest keyword rank checker softwares are coming with the feature of allowing you to check multiple competitors’ keyword ranking. All that you have to do is enter the website URLs of your competitor websites.
Some keyword rank checker softwares go one step further than just telling you what keywords your competitor is using to reach the top. They will tell you the keywords your competitor first used to optimize the search engine results but then failed and used other ones. From this you will know the mistakes that your competitors have made on their way to success. The good thing for you is that you don’t have to repeat the mistakes they have made. You can just know their mistakes and make sure that you don’t make them when working to make your website’s rank better.
Some online web applications that work as SERP checker tools are also providing you the option to enter the URL of your competitor to know where he’s ranking for the keyword that you have entered for your website. You can enter whatever keyword you like and the URL of your competitor to see where he’s ranking for that keyword on the search engine results. Checking multiple competitors will give you a good idea of the keywords that are most lucrative for different websites. It is obvious that different websites will have different keywords that work the best for them.
Depending on how similar the industry of your competitor is to yours you can use the keywords to optimize your website on the search engine results as well. If your competitor’s website works for the same industry as yours, it is likely that you can use its keywords to optimize your website’s ranking too. Checking out keywords for many competitors will give you an overall idea of what keywords are most lucrative for your industry. You can also look for your competitor’s keyword ranking by changing the region of the search engine as well i.e. you can check the keyword for a particular Google domain set for a particular region.