Have you ever stood at a health food store, mesmerized by the choice of supplements you could take offering to boost your health or roamed the internet, reading countless reviews on which brand of multi-vitamins to take? It isn’t easy when the market is flooded with twenty different types of fish oil, with different blends and at different strengths, leaving you wondering how picking just one product could be so tricky. Well, it’s one company’s mission to take the mystery out and shine a light on the supplement industry’s cornucopia of products targeting our health for mega bucks. They are called LabDoor and I recently spoke to Rafael Ferreira, co-founder and CMO about how they are going about demystifying supplements to benefit consumers and inspire companies to make better products that honestly work.
Ferreira tells me that the seed was sown when Neil Thanedar, the CEO of LabDoor and son of a chemist had finished his own degree in chemistry and opened his own lab. Thanedar has always known that that labels on supplements weren’t always telling the whole truth and wanted to start empowering consumers by testing the products himself and creating transparency. In his FDA-registered laboratory he started testing various products from energy drinks to fish oil finding that some products were inaccurate in their potency and even finding health offenders such as heavy metals and excessive sodium which were not stated on the label. After the chosen supplement is tested and the results are in, LabDoor uses a grading system A (excellent) to F (fail) to help the consumer quickly identify the quality of the product they are thinking of buying.
You can search results through their website or download their app, the categories available are currently expanding every month as testing is costly and time consuming. Ferreira feels that when more people start using their service via the website or the app this will start enabling them to expand more quickly to cover, hopefully, all the supplements out there. They are projecting that 10,000 products will be tested by the new year. At the moment users can vote for the next category of supplements to be tested and the current one that came out on top was probiotics. Probiotics are notoriously difficult to choose because of their delicate nature with worries if the manufacture overpromised the potency of their product but the answer is now live on their site. You can find the results here.
I ask Ferreira what his hopes are for the future of LabDoor, he gave an answer that is expected that LabDoor will expand globally to ensure that this kind of service of safety and only the best is available to everyone. But he also takes it a step further, envisioning that this idea will also spill over into other industries such as cosmetics and food, two other industries where watchdogs of safety, quality and honesty I have a feeling would be welcomed by consumers.
Visit LabDoor’s website: labdoor.com
Download the app