In times past, offline small business owners often over looked the Internet as a local business marketing strategy, much to their detriment. The main reason was that they have a local small business and don’t need to market nationally, much less worldwide. But, the “world wide web” is actually able to closer target local clients and potential clients easier than even local TV commercials or local newspapers, and often for less investment.
You’ve probably heard that Facebook marketing is free. That depends on whether you want to be successful or not, and how much time you have to devote yourself. The truth is, while the best things in life are free, marketing is never free. It’s going to take ether time or money or both. It’s important to dispel these myths about the freeness of the net. Time is money, as they say. Your time is worth a lot. Only you know how much your time is worth hourly, but it’s important for you to know that number before spending time on something, or hiring someone else to work for you.
Many aspects of Facebook timeline marketing are easy and fast, but, it’s important to develop an overall strategy to your marketing efforts. Then, create tactics to fulfill each strategy that has been developed. It’s also important to know how to study the results of each tactic to know whether or not it’s working to reach success. You can’t know what success means, until you define success. An Internet marketing consultant can help you with these tasks without wasting a lot of time.
As a professional, the Internet marketing consultant is an expert in the area of online marketing. Some Internet marketing consultants specialize in various aspects of Internet marketing which include:
• Website Planning & Promoting
• Webinar Development
• Content Marketing
• Search Engine Optimization
• Paid Search
• Social Media Marketing
Within those areas of online marketing there are subgroups, and specializations and concentrations. If you want to hire someone to consult with on Facebook timeline marketing, it’s important to hire someone who knows something about Facebook timeline marketing. You can’t hire a content marketing specialist and expect great results. So, be sure to hire someone who is knowledgeable and an expert in the area you need. This is not to say that there aren’t firms who are able to do all of the above with a team of individuals to perform various aspects of online marketing, but, you have to ask the right questions.
Once you hire an Internet marketing consultant and start your marketing on Facebook, you’ll see a huge return on investment. You’ll get more clients, more repeat clients, and build better and longer lasting relationships with them due to the use of Facebook. Facebook is about as local as Internet marketing gets. Facebook has so many tools to help you with your marketing including the ability to segment and target advertisements by sex, age, zip code, group affiliation and more. Get started with Facebook timeline marketing today!
David Carleton is a Local Business Marketing Consultant who specializes in showing owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To learn more go to http://LocalBusinessMarketingSuccess.com or call 858-442-3131