Facebook advertising can be a powerful tool in your marketing plan, as it offers advantages specific to social media marketing that search engine alternatives like Google Adwords simply can’t compete with. Want to know more of what it’s all about? Here is a guide to how Facebook ads work:
How to get started. Facebook makes it easy for easy the most inexperienced advertiser to create and run an ad via its user interface. Access the “Create an Ad” link from your home page, then simply fill in the blanks and submit your ad for approval. Your ad will go live as soon as Facebook clears it, which should be within a matter of hours.
How to create an ad. As previously mentioned, you just have to fill in the blanks. Which fields, specifically, will you have to complete? To create a Facebook ad, you will have to choose a catchy title (25 characters or less), write some body text (within 135 characters), and upload an image (usually a company logo or product photo).
Targeting. One of the greatest advantages of using Facebook advertising is that you can use all of the data that Facebook aggregates about its 400+ million users to target a very specific corner of the market. Just what kind of information does Facebook have on its users? Basically, everything from their profile section (age, location, gender, relationship status, employer, religious affiliation, and more), as well as everything they post, like, comment, or share. When you consider this wealth of data, the possibilities for fine-tuning your targeting seem endless.
Managing your campaign. You have several options when it comes to how you want to run your campaign. You may set a daily budget or a per-day budget. Additionally, you get to decide whether you want to pay on a pay per click or pay per impression basis. Facebook will offer a suggested range in which to set your bid (price you are willing to pay per click or impression). While you don’t have to bid within this range, it is recommended that you bid at least within it (or even above it) if you want to stay competitive with other marketers vying for the same position in front of your target audience.
Successful pay per click marketing is the result of extensive data analysis, creative problem solving, and testing through trial and error. To get the most return on your investment, you may want to put your pay per click marketing campaigns into the hands of experienced professionals like us.
We specialize in helping small business owners drive more traffic, generate more leads and increase sales using proven strategies in lead generation and conversion, Internet marketing and social media. Feel free to contact David Carleton http://LocalBusinessMarketingSuccess.com at 858-442-3131 for a free, no obligation consultation!