Networking is important for any business owner. When done right, it can really skyrocket your customer list. Many business owners ignore the power of networking, and instead try to do everything themselves. However, you are leaving money on the table if you don’t find joint venture partners.
So how do you locate them? There are a number of strategies that work. Here are four of the best:
1) Attend offline seminars
It can be very tempting for online business owners to ignore offline media when building their business. However, often the best locations for finding partners are away from the internet.
Some people attribute offline seminars as the single most important catalyst to their success. This is because of the incredible networking opportunities that are available there.
2) Use the search engines
One of the best ways to find JV partners is through the search engines. Look for who’s ranking in the top 10 of Google for the primary keywords in your niche.
Also, focus on sites that have email opt-in forms. Since they are in the top 10, you know they are getting a lot of traffic. So if they have an opt-in form to build a list, chances are they will have a big list.
3) Bring business cards
Do this wherever you go, not just seminars. Give them out to potential business associates, customers or anyone you think may find your services or products helpful.
4) Visit forums
Some business forums, for instance, have a separate section just devoted to finding JV partners. Going here can be a great local business marketing strategy.
How do you make a good impression?
Let’s face it, how you present yourself will determine your success in finding JV partners. If you are a beginner, you might have a harder time getting quality partners. However, it’s not impossible.
Since you don’t have a large list yourself to sell their product to, you have to find some other reason they should partner with you. You could offer them a higher percentage of the profits.
However, you definitely want to test your site and make sure it converts before finding JV partners. Most quality JV partners will want to know your conversion stats before they recommend your site to their list. This just ensures it’s worth their while.
Don’t worry about rejection.
Sure, plenty of people you ask are going to turn you down. Just keep asking, because the more opportunities you give yourself, the better your chances of success.
The bottom line is, finding JV partners isn’t as hard as most business owners think it is. It’s just a matter of being in the right place at the right time. Hopefully these four tips will help you find profitable partners now.
David Carleton is a Local Business Marketing Consultant who specializes in showing owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To learn more go to http://LocalBusinessMarketingSuccess.com or call 858-442-3131