Lure is a unique seafood restaurant/bar with locations in Soho and South Beach Florida. Lure’s Soho dining room resembles the interior of a luxurious yacht docked in St Tropez. Spacious, noisy and totally glamorous with high gloss wood and walls and floors and beautiful white leather banquets. It is the antithesis of what one expects after walking down a concrete grungy flight of stairs from street level.
We had come to Lure to celebrate Father’s Day with a party of 9 including 3 grandkids. The dining rooms interior design, ambiance and upbeat well dressed wait staff were exciting and surprising. We were seated at a large table in the front of the restaurant and enjoyed the porthole windows and people watching from our table. Lure also has a free standing raw seafood bar in the rear with a seemingly unlimited supply of new and exciting oysters.
We began our “nautical adventure with a series of excellent appetizers:
Tempura Shrimp– served with spicy sesame mayo
Crab cakes– with a creole remoulade, and baby shoots
Tuna Tacos made with cucumber, avocado, and soy vinaigrette
Each appetizer served on a gleaming fine china plate and artistically presented. We particularly liked the crab cakes and the tuna tacos.
Our cheerful and helpful waitress then brought over some of Lure’s famous entrees:
Miso Glazed Salmon-served with Sugar Snap Peas, shitake mushrooms, pea shoots, and toasted sesame seeds.- a large piece of Atlantic Salmon with a delightful miso dressing that kicked it up a notch!
Lobster Roll- Large pieces of delicious lobster served on a Brioche Roll, with vegetable slaw, and salt and vinegar chips. The roll and lobster were delicious and thoroughly enjoyable.
Grilled whole Daurade– served with baby carrots, spring onion, and agrodoce.
We also ordered an array of market sides- sauteed spinach and garlic, mascarpone polenta, and crushed potatoes. All generous and an enhancement to our entrees.
The grandkids feasted on Burgers “Lure Style: made with onion rings, cheddar cheese, and large french fries. A can’t miss treat for the little ones and they loved them.
After some coffee and tea it was time to once again ascend to street level and soak in the Soho sights as we left for our car…
The day was gloriously sunny and warm, the soho neighborhood was filled with unique shops and vendors and the meal was perfect for a family celebration.
Lure Seafood restaurant/bar 142 Mercer Street, New York tel 212-431-7676
Lure is popular and reservations are a must. Get to the restaurant early if you are coming by car as street parking is available but can be problematical.