Most of us regular people started out using Facebook personal timelines years ago whether for business, cause or to keep up with family. After fan pages, then “business pages” became the way of the online brand using Facebook, many people had a hard time transitioning. Not only was it hard to get all of your friends, fans and clients to use both sides but most very influential names on Facebook have ended up maxing out the allowed number of friends; some even adding second personal accounts.
Everyone has their preference, but I will share my experience, what I have learned and I’ve asked some of my friends to share their methods. I have tried to narrow down my friend list only to people that I know well, and/or who support my page. There is no absolute right or wrong way, other social media influencers have different ways of managing their FB media and engaging with clients, friends and fans. We’d also like to hear from you, remember there is no right or wrong answer, we are pioneers.
LaKisha Sarbah Over the last few months I’ve had clients, colleagues and people I met through networking send me friend request via my FB Page which was very new to me. The people I befriended on Facebook were either friends or family. I prefer to keep my personal life separate from my business so I created a second page just for clients and business associates. It works for me.
AR: would you say that there are benefits and features on the personal FB side that are lacking on the business side that make interacting with clients easier… or are you using both?
LaKisha Sarbah I wouldn’t say there are business benefits coming from my personal FB Page. I’ve been in business for over 5 years and have received about 5 if that many referrals from friends and family. I do enjoy staying in touch with my family and friends so that would be the only benefit to the personal page. The business page is very new but I am using it to connect with clients, potential clients and members of the mastermind and coaching groups I’m involved in. I am learning more about my clients’ wants and needs and learning new concepts and ideas from the fellow team members.
Denise Michelle Pooser Hello #TXNL I am Simply Denise. I am the Membership Director. My first group of friends were personal friends and family. I friended beginning of fourth quarter all who have liked my business page and remained constant. 2015 I will only accept people through my fan page. I do not accept people on my friends list that have no mutual friends or have content unappealing to me or my audience. My SOP is engagement. This is how you keep your family safe. I inform them when I see unsavory activity or spam. I keep like minded activity and correspondence as we do in #TXNL for trust. Networking has rules. People have Influence and needs. Keeping myself connected to great people potential clients and influencers keeps me grounded and engaged. Thank you Andrea for the safe place to Live Work Play.
Corinna Dunn There has to be a boundary between business and personal. Everything is always good until the business gets personal then you have messiness in your personal and your business. You have to keep them separate and that can be hard because I meet people on my business side of things that I feel that if we met under more social circumstances we would be friends. It can be tough but unfortunately your friends and family in some cases are the LAST people who support you by referrals, likes, shares etc.
Denise Michelle Pooser Ellen J, Harris taught me that our Facebook pages and posts are our living Rooms. We create the look environment the welcome matt. Just like in real life. Some people welcome everyone into their homes and some people don’t. Either way its great as long as it works for you. Remember this as my $.02 If you never invite them in, engage with them, or break bread they will probably not be there for you, confide in you, or buy your products, or recommend them to their friends. Buzzzzz. #engafluence
AR: Because the entire world is figuring out ways to collaborate and use what we call “sphere of influence” connections to build business (as Denise Michelle was mentioning); we can not say how it should be done. But there is only one general definition of “friend” in the English language, we find it in the dictionary. Now there are lots of people and especially with social media, who use the term loosely… but since we can not know in advance if an acquaintance may become a friend, there is no real way to adhere to this rule of no business and friendship. Working with friends and family, and being friendly with business associates and clients simply put, requires a lot of charity, forgiveness, selflessness, and a desire to pay it forward. That is why #TXNL is different. Ponder one question in your mind. Would you consider me a friend or business associate?
Andrew S. Baker I try to let everyone have their own style of social media management. I follow some people that don’t follow me, and I don’t always follow people who do follow me.
It really depends on what I want to see, how I want to keep up with information, and what any given connection /follow/ LIKE/ + says about what I represent.
This was an open discussion we had in our social media group because again, there is no one right way to do social media. There are pitfalls you can avoid, and steps to make the process a little easier. The tools are meant to help not hinder. If an app becomes cumbersome to you, skip it and find another; there are multiple apps for every process you need.
The biggest struggle I think everyone has had or is having from my birdseye view is connecting their online and offline worlds comfortably. Many people are very influential, even famous in real life and have very few followers on Twitter or likes to their Facebook page. Many people have achieved great scores in online influence but are not able to connect the dots to real business and return on investment of time and resources. This in my opinion is nothing more than a traditional Marketing and Public Relations issue. If you are able to attract your target audience, online or off than you are on the right track. If your online audience is large, you simply need to close the deal and ask for the sale (if you are having trouble with repeat business, or getting offline audience to support online that’s another article, but feel free to message me). If you have a real world reputation and are having trouble with your online brand, you are also not closing the deal. Don’t ever step on stage or on air, hand over a receipt, or close a deal without reminding your clients, fans, and yes friends to follow and like your online profiles (give them the address or they will get lost and you won’t see the results).
You know I can’t send you away without giving you something tangible. If I had a quarter for everyone who’s ever asked me how to connect Facebook Pages with Twitter. It is so much more simple than it used to be, but because it’s not an app it may have been harder to find. Facebook now does it for you, and there are features to determine which content you want to share. Simply login to Facebook and Twitter in the same browser. Type “/Twitter” behind the end of the Facebook.com in your browser. This page allows you to set up all of your pages and matching Twitter accounts. If there is a limit, I have not reached it yet.