A sequel to Bob Dylan’s Super Bowl Chrysler TV ad debuted earlier this month under the theme, “The Born Makers.”
According to a press release from Chrysler: The “Born Makers” commercials are narrated by Kevin Yon (the voice behind the Chrysler brand’s “Born of Fire” commercial that debuted during Super Bowl XLV) and features Detroit-born artist/singer MoZella performing the vocals behind Bob Dylan’s “Things Have Changed” track.
According to the bio on her official website, the L.A.-based MoZella:
… grew up in Detroit where she soaked up the integrity and earthy sophistication of Motown, and from her grandfather, imbibed the honey and whiskey jazz stylings of Sarah Vaughan and Ella Fitzgerald. It’s this foundation of artistic authenticity that continues to inspire Mozella’s songcraft. “I always try to dig deep and write from a place of genuine emotion,” she says.
Mozella’s sincerity, distinctive silk and sandpaper vocals, and infectious blend of pop, soul, and jazz have earned her the respect of a variety of esteemed artists. She’s collaborated with legendary Motown composer Brian Holland (of hit songwriting team Holland-Dozier-Holland, known for such soul staples as “Heat Wave,” “Stop! In The Name Of Love,” and “You Keep Me Hangin’ On,” among many others). And, as a topline writer, recent highlights have been collaborating with Dr. Luke and Miley Cyrus on the smash “Wrecking Ball” which hit #1 on the Billboard Top 40 charts and broke records on Vimeo, wracking up an astounding 75 million views in a week. Mozella also co-wrote Fergie’s “A Little Party Never Killed Nobody” with Goonrock for Baz Luhrmann’s “The Great Gatsby” movie.
The on-air campaign was launched on Saturday, June 7, with 60-second and 30-second spots. You can view the longer version in the embedded clip.
Below is the corrected script for the 60 second spot:
What’s a Born Maker made from?
From callused hands…
from the shoulders of giants.
From small steps.
And giant leaps.
And sharp minds.
From steel resolve.
From blood, sweat…and gears.
All the things that make a Born Maker…made this.
A car with swagger.
A car that proves a well-made sedan doesn’t have to cross an ocean to be
worthy of the American road.
We are Born Makers.
We made this.
The All-New Chrysler 200 … America’s import.
The background music is an instrumental mix of Dylan’s “Things Have Changed,” with MoZella’s voice heard singing the song’s title at the end.
This was the full text when Dylan narrated the original commercial, as transcribed by Sean Curnyn of the “Cinch Review”:
Is there anything more American than America? ‘Cos you can’t import a vision. You can’t fake true cool. You can’t duplicate legacy. Because what Detroit created was a first, and became an inspiration to the rest of the world. Yeah, Detroit made cars and cars made America. Making the best, making the finest, takes conviction.
And you can’t import the heart and soul of every man and woman working on the line. You can search the world over for the finer things, but you won’t find a match for the American road and the creatures that live on it.
Because we believe in the zoom and the roar and the thrust.
And when it’s made here, it’s made with the one thing you can’t import from anywhere else: American pride.
So let Germany brew your beer. Let Switzerland make your watch. Let Asia assemble your phone.
We will build your car.
The original Super Bowl ad featuring Dylan reportedly only aired once.
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