Move over Deezer Elite. There’s a new high-def music streaming service in town.
Barely two months into the launch of Deezer Elite, the French firm’s lossless music streaming service, it seems like the company would have to up the ante again to retain current paying customers.
According to several reports, Scandinavian firm Aspiro, the company behind music streaming platform WiMP, is bringing high resolution audio to a wider market through its new premium music streaming service Tidal. Tidal was launched on Tuesday in the United States and the United Kingdom.
Unlike Deezer Elite which can only be enjoyed from a Sonos speaker, Tidal works with 34 home audio systems (including Sonos), The Verge reported. Tidal is also available on iOS, Android, or a web application.
Tidal’s audio library is available in ALAC and FLAC format at 1,411 kbps, 44.1 kHz/16-bit, Hypebot revealed. Tidal’s streaming service costs $19.99 monthly and is $10 more than its direct competitor.
Billboard noted that Aspiro could “grow well beyond the 580,000 WiMP subscribers and 17,000 WiMP HiFi subscribers.”
Tidal CEO Andy Chen said in a statement: “We are delighted that Tidal has launched and that music lovers can now appreciate music the way it is meant to sound. But the music is just one part of the service. The expert editorial educates, entertains and enriches the music experience while the music videos complement the music perfectly. We are sure that Tidal will quickly become the music streaming service of choice for all who appreciate high quality at every level.”
Does Tidal live up to its promises? Ian Morris, a contributor at Forbes.com, was more than impressed with the service.
“Of course the main selling point for Tidal over anything else is the quality. And on that front I have to say that I was totally blown away,” Morris said in his column.
Tidal’s entry into the market came at a time when streaming services are stepping up their game through the launch of new apps, membership plan structures, and are aggressively teaming up with content and advertising partners to extend their reach.
Pandora has recently launched AMP, a platform that helps artists gain insight on their audiences’ listening habits; Spotify has just been announced to be compatible with CarPlay and has released a family discount for subscribers; and Sirius/XM has just added Jenny McCarthy to its partner broadcasters. Audioboom (AIM: BOOM), a fairly new entrant in the field that is centered on spoken word audio, meanwhile, has just relaunched its website and iOS app with new features.
Audioboom has steadily grown its content and customer base to nearly 3 million following its acquisition of Audioboo Limited in May, it said in a previous news release.
Interested parties can learn more about Audioboom’s investor relations and services by visiting the company’s website, http://audioboomplc.com/ and calling its London headquarters at +44 207 403 6688.