Oxygen Media green lights five series, marking an aggressive slate of 13 new originals tied to Oxygen’s rebrand launching on Tues., Oct. 7th and unveiling the new logo and tagline, very real. Targeting young, modern women, new pick-ups include “The Investment Club,” “The Prancing Elite Project,” “The Wilkersons” and “Finding My Father,” which feature authentic, proudly imperfect and diverse characters. These shows join the recently announced — “Nail’d It,” “My Crazy Love,” “Fix My Choir,” “Street Art Throwdown,” “Funny Girls,” “Living Different,” “It Takes A Sister,” and “After Happily Ever After.” Following the successful season of “Preachers of L.A.,” the network will also expand the franchise with “Preachers of Detroit,” set to premiere winter 2015. These announcements were made by Rod Aissa who was elevated today to the role of Executive Vice President of Original Programming and Development.
“Oxygen is committed to delivering more authentic originals geared to young, multicultural women,” said Aissa. “These vibrant series reinforce the network’s new programming direction as we continue to shape the future of Oxygen.”
In his new role, Aissa will continue to oversee the strategic development and production of Oxygen’s original programming and is an integral part of the network’s rebrand. He is the driving force behind Oxygen’s increased slate of new and returning series, which reflect the new programming filter. Based in New York, Aissa will continue to report to Frances Berwick, President of Bravo and Oxygen Media.
“Rod has a remarkably intuitive touch for finding unique original content that is culturally relevant for our audience in this young, multicultural demo,” said Berwick. “His passion and creativity will be instrumental as we continue to expand our programming slate for the new Oxygen.”
Aissa has helped propel the network to double its slate of original programming and establish Oxygen as the youngest skewing women’s network in primetime by over eight years. He has launched hit series including “Preachers of L.A.” and “Sisterhood of Hip Hop,” which recently earned the network’s highest-rated freshman series premiere of the year among all key demos to-date.
Before joining Oxygen, Aissa was on the launch team at OWN: The Oprah Winfrey Network where he oversaw all programming and development including the Emmy nominated “Becoming Chaz,” “Ryan and Tatum: The O’Neals,” “Finding Sarah” and “The Judds.” Prior, he was Executive Vice President of TV at Katalyst Films, Ashton Kutcher’s production company, where he was responsible for developing cable and broadcast properties including two seasons of “True Beauty” for ABC. Earlier in his career, Aissa was Executive Vice President, Series and Talent Development for MTV/MTV Films where he led the team that created, developed and executive produced such pop culture hits as Emmy® award-winning “The Osbournes,” “Newlyweds: Nick & Jessica,” “The Ashlee Simpson Show,” “Punk’d,” “Meet the Barkers” and “Adventures In Hollyhood.”