Motivational speaker John Maxwell says that you should forget your weaknesses and work on your strengths. He continues with this thought by using the example that people will line up to see a “nine” but not a “2”. So in order to be successful you should work on your strengths and get better at what you do or can become an authority. If you have not become an authority in some area, now is the time to become one.
Becoming an authority helps you to get better jobs, increase your business or command a higher salary. There are many ways to become an authority but the best approach is to do the work to learn all that you can about the subject. Once you are confident in the area that you have chosen you need to tell others of your expertise. The easiest way is start a blog and begin responding on the comment area of other blogs on the same subject or related subject matter. When you do make a comment refer to your blog so people can click over and see what you have on your as well. This way you will begin to collect fans and others who are also in the field or want to know more about your expertise. If you are looking for a job in that field of expertise, add your blog information to your resume so potential employers can immediately see that you are an authority and others follow you for your expertise as well.
There are many social media outlets to articulate your expertise through online. Videos are gaining great attention and there are many great places to post. If you have not checked out Google+ then be sure to check out the opportunities there. The media outlets allow people in many different time zones around the world to share in your information.
Most people are looking to increase their earning ability. Expertise is the most important measure you must master in order to make the step to the next rung of the ladder. If you were going for a life or death surgery you don’t want the second best surgeon. You want the one who has the most expertise that has the knowledge to save your life. You will pay the “extra” or price that it requires getting that life saving person to operate on you. When people think of your category of information, they think about you first as the person to turn to for help or to acquire services. It doesn’t matter if you are the cleaning person for a company or the president your expertise on the subject will move you into a larger place of authority.
There are many places to study the information that you need to become an expert. The first is reliable sources on the internet. Some places such as the Wiki links are editable by anyone and can contain information that is not viable or correct. Check out the association pages and university pages for more reliable information. Lots of companies will place white papers on their sites for the latest or tested information in a particular field. These are great sources of the latest trends in a topic.
Another great place to search for information is the public library. They are a treasure trove of resources and it is free with the ownership of a library card. There are many collections online and in books of data they can offer free to you. The resource librarian is there to help you find the topic you are searching and can guide you in becoming an expert in the field.
If you are going to spend your working life in a career, take the time to be the foremost authority. Be the go to person in your company and others for the knowledge they need to understand your career category. This will lead you to have earned respect, larger ability to increase your earnings, and the self-satisfaction that you have done your very best. As John Maxwell says, be the “9” and have them stand in line to see you.