The video game industry has spent $226.5 million on TV ads in the first five months of 2014. According to research from iSpot that ad space was dominated by PlayStation and Xbox. Both companies have released eight commercials this year, however where they placed the ads varied significantly. Microsoft and PlayStation focused their advertising ads on Fox, Comedy Central and ESPN Sports networks. Microsoft also gave the Walking Dead fans some attention, placing ads on AMC during their airtime. PlayStation additionally put some of their advertising power on TNT and Fox Sports 1.
iSpot says that PlayStation spent $59 million on PlayStation ads while Microsoft spent $34.7 million on Xbox ads during the same time period. PlayStation’s most effective ad this year has been their ‘Greatness’ ad as represented by its views, tweets, likes, shares and mentions in social media. Whereas Microsoft’s ‘All in One’ ad was their shining star.
PlayStation’s ‘Greatness’ has been viewed more than 2.5 million times and received more than 17,000 social engagements. The ad reportedly cost Sony $9 million. PlayStation as a whole has generated more than 19% of the digital reactions in its category so far this year.
Microsoft’s ‘All in One’ ad, putting all of the X1’s features on display has amassed more than 1 million views and more than 6,000 social interactions. The ad cost Microsoft $12.1 million and certainly generated a buzz. According to iSpot Microsoft has received 6% of all digital attention within its category.
While iSpot suggests that PlayStation has generated the most digital responses, a recent study suggests that Xbox may be the most popular console.