POPSUGAR launched their first scripted comedy series, Seriously Distracted at a private party at hotspot 1Oak on Monday (October 20). Attendees were gifted with POPSUGAR’s Must Have Box. The September box includes goodies from Tilo Scarves, Nicole Miller earbuds, Orbie Hairspray, Letter C Design pencils,Rifle Paper Co. cards, a Nike gift card and Ghirardelli chocolates.
The first season of Seriously Distracted from Above Average is now available online and is sponsored by fruitwater. Guests were served specialty fruitwater cocktails and shown a sneak preview of the series which featured an appearance from Kimiko Glenn. Kimiko plays Brook Soso on Orange is the New Black as the prison’s newest inmate. Seriously Distracted’s cast also includes Amy Sedaris as well as Greta Lee from HBO’s Girls.
Who Was There: DJ Harley Viera-Newton, POPSUGAR CEO Brian Sugar, Celeste Ballard, Morgan Grace Jarrett, DJ Dren and DJ Angel.
Seriously Distracted is about a group of ambitious millennial women working at LeGrande PR, a fictional New York publicity firm that is one celebrity client away from making it big. The women — spurred on by boss, mother, narcissist, and PR legend JD LeGrande — are working hard to sign new celebrity clients, but continuously find themselves distracted with hilarious, pop culture-related digressions–from Tinder to Scandal to James Franco to SoulCycle.
“We’ve never done a scripted comedy, but as soon as we started talking with Above Average about a show with these elements, we knew it would resonate with our audience,” said David Grant, president of POPSUGAR Studios. “Our own editors and POPSUGAR’s audience share the same obsessions and can totally relate, and the incredibly talented cast and crew really bring it all to life in a very funny way.”
“We can’t wait for viewers to see Seriously Distracted and follow the hilarious girls of LeGrande PR,” said Above Average’s general manager, Jen Danielson. “We’re thrilled to have partnered with POPSUGAR on the production of the series and are proud to have created a world that we know both Above Average and POPSUGAR fans will love following over the coming weeks.”
Fruitwater is sponsoring the series as a part of its larger “get sparkling” campaign, which encourages busy women (like the ones at LeGrande PR) to take time out of their days to “steal a moment” for themselves. In partnership with POPSUGAR, the fruitwater “get sparkling” campaign will also feature its “steal a moment” message across POPSUGAR Live!, POPSUGAR YouTube channels, social, and promotional emails.
Tune in to www.popsugar.com at 8AM PST/11AM EST on Tuesdays for Seriously Distracted.
Check out the Seriously Distracted Drink Menu to make your own fruitwater cocktails like ‘That’s Your Cue’, ‘Off-The-Record’, ‘Going Viral’ and ‘The Exclusive’.