The first article covered the importance of maintaining your company’s blog. If you didn’t read the first article, take a look at it here.
Here’s a quick refresher:
Blogging is essential to your Professional Services Firm for these reasons:
• Blogging makes it easier to establish and maintain a “stickier” connection to your clients and prospects.
• Blogging effectively will help you establish you and your firm as an authority in your industry.
• Blogging is a great way to provide value to your audience, which will lead to greater influence. Greater influence will lead to more business.
Now that you understand that blogging is beautiful, it’s time to move on to the next step. This article will give you some practical tips to help you maintain your blog in a way that keeps your audience engaged with your site.
Who Are You Targeting?
The first step you must take is figuring out exactly who your audience is. You must identify the type of clients you want to work with. While you may be well-versed in many different areas, it may be a good idea to focus on one or two specific niches. This will help you stand out as a leader in your niche.
Your Audience Is More Than Just Clients
Believe it or not, clients and prospects are only one part of your target audience. After finding out who you want to work with, you will also need to identify other key figures to develop a relationship with. You will need to target influencers and thought leaders.
Here are some examples:
• Leading bloggers.
• Top professionals in your field.
• Association leaders.
Developing a relationship with people who are influential will help you become more influential in your field.
What Is Your Plan?
Before you start crafting your blog postings and sharing your brilliance with the world, you must first develop a plan for your blog. When it comes to your blog postings, there are a couple factors to consider:
• What you are going to write about.
• How often you are going to post.
Your subject matter will depend largely upon who you choose as your target audience. Before you begin to write, you need to better understand who your audience is.
What do they need? What are they dealing with? What information would benefit them the most? These are all questions you need to answer before blogging.
You will need to figure out how many times a week you are able to post content. The most important factor here is consistency. For the most part, it won’t matter how often you choose to post as long as you post consistently. If you decide to post three times per week, you must stick to it. Failing to be consistent will turn readers away from your content.
When it comes to the world of online marketing, the most common cliché is “content is king.” If content is king, then social media is its queen.
Social media and content are irrevocably intertwined with one another. Social media is what you will use to entice your prospective audience to visit your site and read your content.
Here are some key points to remember:
• Pay attention. Carefully read the content that is being shared by others on the internet. One of the best ways to develop a relationship with others is to pay attention to and share the things they say.
• Figure out what social media platforms your target audience is using. This will keep you from wasting your time using platforms they don’t use.
The most important thing you need to realize about blogging is that it takes time. If you are going to have a successful content marketing strategy, you must be patient and willing to commit to maintaining your blogging efforts. It may not happen overnight, but eventually you will reap the rewards of maintaining an effective company blog.