We often says that, among all marketing tactics and tools, only promotional products are capable enough to engage our all 5 sense. People may believe or not, they are proven as the most effective marketing tool.
They are the only form of marketing that customers can see, touch, hear, taste and smell. Let’s take a look;
SMELL : Smell is the sense that creates the most powerful impression in your your brain. So the next time, let your prospective customers enjoy the scent of fresh morning coffee in your promotional mugs. Make sure, your LOGO is on it.
SEE : A Promotional Items like Promotional Candles is a gift that engages your customers in such a way that they will actually see and remember it.
HEAR : Head Phones, Cell phones are all great examples of promotional products that utilize sound to engage your audience in a way that’s more memorable than any radio commercial. People often miss television ads and radio ads, they are live for a week or at least month, but your promotional products remain with them as long as they make use of them.
TASTE : Promotional products like promotional gift basket full with chocolate, cookies and muffins can be great piece to remember whenever your prospects taste it. You can send them wine with gift basket. They would definitely thank you when they drink wine and enjoy with it.
TOUCH : Hold in your hands, Touch and Feel. Promotional Products and Items NYC that you can hold them into your hands. Any promotional product can be more effective then a radio broadcast ad. In case of promotional products, they can hold them as they find it very useful.
What are your Branding Essentials?
LOGO : As Logo is the face of any brand – the very first impression – it becomes very crucial that they can be seen by maximum people. Make sure your promotional product have your brand logo on it. Logo must be imprinted very clear and attractive. Your logo is an effective visual representation of a brand, so can be much more than just a graphic design.
Brand Quality: What make your brand more valuable? Your Promise? Your Position? A successful brand will automatically increase their brand awareness. Considering loyal customers, you must meet to their demands. The quality of Promotional products you offer to your customers should meet your standards. A brand must offer excellent quality to their customers.
As brand awareness is most important element of any business, the more people know about your brand – the more your brand would spread. As much as your promotional products get in touch with your prospects, the more will get to know about your brand. This will raise you brand awareness and customer engagement.
To do so, target your loyal customers, and activate them to share your promotional products to their connections. This is win-win situation for both side. Your are actively increasing your brand awareness, on other hand your loyal customers would be impressed by you receiving branded products – dual benefit for your brand.
Remember, “Business that doesn’t focus on brand awareness will be lost in the crowd”.