According to Petbrosia co-founder Keith Johnson, he and his wife Vanessa were inspired to develop their custom pet food company after adopting two Jack Russell/beagle puppies from a litter that had been rescued from a kill shelter in North Carolina back in 2009.
“Although brother and sister, Mickey and Rosie have two very different personalities,” explains Johnson. While Mickey is more like a beagle, lounging around and keeping watch for squirrels in our backyard, Rosie acts like a true terrier, chasing down tennis balls all day and playing tug-of-war with her rope toy. Yet, despite all her activity, we found that as Rosie became an adult we saw she was not eating enough to replace the calories she was burning and was becoming too skinny. At the same time, Mickey was putting on some weight although they both were fed the same things. As a result, my wife, who is a veterinarian, became very involved in making sure Rosie got the nutrition she needed and that Mickey wasn’t overeating. You can probably imagine it wasn’t easy. On top of carefully measuring portions at feeding time, we even tried putting them in separate rooms during mealtime so Mickey wouldn’t steal food from Rosie!”
It was then that Johnson, a former engineer who worked as a brand manager for a pet food company came to realize that although there was nothing basically wrong with the food they were feeding their dogs, the generalized diet was not working to meet their individual needs.
“Pet nutrition is often too generalized. Many brands believe a “one-size-fits-all” approach can address the health concerns of most pets, but this isn’t enough.We needed to find diets suited for our unique pet’s health needs, and realized that this was true for many pet parents as well,” he explained.
That idea led the Johnsons to develop their own pet food company, Petbrosia, which specializes in providing food that is custom-matched to each individual customer’s pet health needs, based on their breed, age, weight and other needs. In addition, the diets can adjusted to changes in each dog and cat as they age.
“We aren’t just pet parents; we’re also proud to call ourselves perfectionists,” Keith added. “We’re always looking to improve our service, seek out novel new ingredients, and discover new ways to perfect our diets, which include free-range chicken and salmon, but no by-products, wheat, soy or corn meal found in most commercial dry food.”
Once customers fill out a short online questionnaire about their pet’s physical condition, the Johnsons use a “vet algorithm” to determine the right “blend,” The food is them shipped out the next day. They also use the data to determine how often shipments are needed for customers who chose to enroll in the subscription program.
In addition to tending to the needs of their customers, Petbrosia is actively involved in supporting the national food bank which helps provide food for animals during emergencies, including those rescued by shelters after being displaced by natural disasters. In fact, Johnson spoke to me about how the company was able to provide nutrition for a Texas shelter on the “brink of dissolution.”
To learn more about the company and its products, readers can visit http://petbrosia.com or call 888 682-4428.