It’s no secret that Google has been favoring websites that has responsive design embedded in it during development. Ever since Google has been prioritizing user experience over most metrics used in its search engine algorithm, responsive design has risen in popularity as well. Why wouldn’t it, the people who logs into the Internet demandsit. As always, Google is just as quick in realizing what’s best for Internet users whom are the reason their business exist. The point when that happened is the moment responsive design stopped being just about design and development. It’s not about making an adaptive website that doesn’t look fuzzy when viewed in small handheld devices. It has stopped being about keeping your visitors happy regardless what they use to visit your website – be it a tablet, Smartphone, laptop or desktop. Having a responsive website design now also means that you’re also playing by Google’s new rules. Thus, it now matters in your SEO digital marketing campaign.
What is SEO?
SEO is a shorter term people use to replace search engine optimization. Search engine optimization pertains to whatever techniques or tactics online marketers employ to make their websites appear first in search engine result pages or SERP. In plain English, search engine optimization is when website owners or the people they pay to make their website known to internet users, try to get their website in the first page of Google, Bing, Yahoo and other search engines people use to find things on the internet.
- Aside from making your website look good in all screen sizes, how does responsive website design affect your site’s SEO positively?
- It does so by affecting these key metrics – metrics that has been valuable to SEO specialists for a long time.
- Usability – Responsive website design is critical in today’s web browsing experience. There’s simply no replicating it when you want to satisfy users with the look and feel of your website in whatever device they are using to view it. Responsive design provides the following benefits:
- The text and color elements of your website will still be readable and accurate even when viewed in smaller screens.
Handheld devices won’t have a difficult time to process the data that it needs to project your website. Data downloads more quickly taking into consideration the smaller screen – thus, needing less data to load a website.
You can implement your entire website’s full functionality without having to worry about it causing error in smaller screened devices.
The navigation doesn’t degrade because you can implement something that fits the smaller screens of handheld devices perfectly.
As you can see, achieving these factors makes visitors to your website “stick” to your website. This then lowers your bounce rate, because they don’t jump to another website when yours isn’t adapting to the smaller screens they are using. You should also know that about 60% of online traffic comes from mobile devices. If your website is still unresponsive, how are you going to enrich the lives of those Internet users when they can’t even view your website properly?
Social Sharing – people with mobile devices love to share things they discover on the Internet to their contacts. This further strengthens the need for responsive design so that users don’t lose interest when your website is skewed disproportionately when viewed in a smaller screen.
Prevents link dilution – before web owners create mobile versions of their websites located on a different address or URL. They just redirect users to the mobile version if they detect the user is using a mobile browser. Other than Google hates the usage of redirects, it also doesn’t bode well for SEO because now you have two separate URLs for your website.