It’s an idea that started in Dale Hipsh’s car and will soon be at Hard Rock Hotels & Casino’s around the world. That is, “Rhythm and Motion,’’ at Rock Spa, which Hard Rock International bills as the “world’s first fully immersive music-centric spa menu’’ utilizing amplified vibrations, pressures and patterns, as the foundation of its treatments.
The experience takes guests on a what Hipsh, senior director of operations development at Hard Rock International, a “rhythmic massage journey’’ in which bass vibrations ripple through the massage table as treble beats come from above, sending pulses through the body and leaving guests feeling energized and invigorated.
These reinvented Rock Spa treatments currently are available at several Hard Rock Hotels & Casinos and will be throughout the Hard Rock portfolio in the coming months.
“In talking to people inside and outside the Hard Rock company, we asked, ‘What do think a spa should be?’’’ Hipsh said. “What do you want to feel like when you walk out of the walk out of spa?“ Instead of feeling oily and relaxed, I want to hit the dance floor. I want to feel energized.
“I have a nice sound system in my car. I like great sound distribution. I’ve sat in recording studios, so I wanted to create a (treatment) room like a sound studio.’’
The music in the treatment room isn’t loud, but is aimed at taking the guest on a musical journey all through the massage treatment.
“More Zeppelin than Zen,’’ is the way Hipsh describe it.
“Music is the fabric that lays on top of all the treatments,’’ Hipsh said. “We worked with our team at Hard Rock to create the soundtrack. It’s really cool because hearing stuff never you’ve never heard before – and get some familiar music too.
“We looked to amp up the traditional spa menu to leave our guests energized and pumped up… the way a concert-goer feels after seeing a mind-blowing show.”
During a treatment, Hipsh said, the massage therapist synchronizes movements with a curated playlist as guests embark on a “journey of the senses.’’ Each treatment, Hipsh said, connects the healing power of music with the artistry of message therapy. According to studies from The Mayo Clinic, music relieves pain, enhances immune function and alleviates stress, and Hipsh said, Hard Rock developed these cutting-edge treatments to provide an all-encompassing sensory rejuvenation.
Here’s a look at the treatments:
Synchronicity is a pulsating massage featuring a masterfully blended soundtrack. Utilizing greatest hits from yesterday to today, the treatment taps into memories to create an experiential journey, in sync with a performance of techniques, pressure and rhythm. The massage is infused with a choice of natural organic essential oils to reduce stress, ease muscle tension, and detoxify.
Smooth Operator retunes the skin and rocks the soul with a two-part treatment that first removes impurities before introducing new nourishing elements. Starting with the rhythmical Sweetgrass-inspired dry brushing— a ritual that softly sloughs rough skin away— and closing with a detoxifying wrap to release impurities, hydrate and smooth the skin.
Face the Music combines the therapeutic benefits of sound vibration and clinically proven organic products to rejuvenate and hydrate facial skin. This journey leaves skin feeling smooth and refreshed, shedding years and restoring a star-worthy glow.
Wrap Remix begins with a cleansing shot of ginger tea to jumpstart the detox process, followed by brisk, rhythmical Sweetgrass-inspired dry brushing. Skin is deeply nourished post-wrap with the combination of a 50-minute rhythm and motion massage and cleansing facial mask, completing the treatment. A refreshing shot of Rock Spa Detox Tea is then served.