It’s a primitive — and quite frankly, probably crucial for success and survival — need to smell desirable. And, I’ve got news for you, friend: having a chemical scent with some pop tart’s name slapped on the box isn’t going to get you where you want to go. If you travel to Europe and the Middle East, I can assure you that people will notice (and quietly judge) your fragrance. It’s good to be unique! Parfums Jabrane & Fenaoui to the rescue! I was very happy to be hosted to experience it.
A.Fenaoui, the founder of Parfums Jabrane & Fenaoui, has been creative all of his life. He grew up in Morocco, studied in France and the United States, then settled in Canada. I think that his extensive travels is part of what gives him the ability to create perfumes that will appeal to Americans. Currently on the market, traditional North African and Middle Eastern scents with heavy rose and oud are popular. However, though they have been in existence for thousands of years, I think their global appeal will be more trend-driven than timeless. A. Fenaoui has mastered that balance of the rich and the light, spice and fresh notes.
A. Fenaoui fell in love with signage and graphic design as a kid, which you can see in the artwork on his perfume bottles. They have a classic square shape and stopper, elegant for any dressing table. They are sized for 3-1-1 carry-on travel bags.
Emir is meant for men, but it’s so hypnotic, many women will want it for themselves. I smell a bight mix of spices and woods, topped with citrus zest. It’s sophisticated . . . it doesn’t slam you in the face, saying, “I am wearing perfume!” Here’s what they say about it:
A sparkling and gorgeously refreshing woody cologne for discerning men, Emir vibrates with the traditional tanginess of hesperidia which dot the rolling hills of the Moroccan orange groves in late summer and was inspired by the languid satisfaction of an afternoon spent amongst them. The air is filled with the zingy crispness, electrified, bringing an almost sea-side freshness to the fizzy citrus notes. But Emir soon segues into the trusty arms of Haitian vetiver (an exotic Eastern grass) and white cedarwood that radiate their clean friendliness for miles around. The lightly orientalized accord felt in the lingering notes at the base hint at a hidden sensuality and anchor the more volatile top notes.
Top notes: Mediterranean citrus essences, sea spray chord Middle Notes: orange blossom, Haitian vetiver Base notes: white cedar, amber chord
Zohor is their women’s perfume. It’s quite multifaceted. To my nose, the first impression/top note is light and sparking sweet citrus fruit, then, it goes more powdery, then nutty/warm. You could wear this for day or night; it’s feminine without being a tried-and-true floral bouquet. Here’s what they say about it:
This is the intimate heart and soul of Zohor, a floral oriental fragrance dedicated to the eternal woman, possessing great radiance which melts its citrus fruit accords on the warm candlelight of a sweetish, warm note (in French perfumery this is traditionally called an “amber chord”) spiked with patchouli, an essence derived from a succulently scented Indian bush. On top of this rich harmony the mesmerizing, heady yet fresh scent of hyacinth.
A roll of the heart, an euphoric moment, contentment and longing pitted together, Zohor knows how to move.
Top notes: jasmine, hyacinth
Middle notes: patchouli leaves, Madagascar vanilla
Base notes: honey, amber chord