Four daytime dramas are still shown on network television: ‘The Young and the Restless’, ‘The Bold and the Beautiful’, ‘General Hospital’ and ‘Days of Our Lives’. Approximately 13 million people watch their favorite soap (or soaps) on a weekly basis. Yet, one show continues to top the results on a regular basis despite a pocket of fan protests.
Soap opera fans often respond with passion. Their collective addiction is naturally based upon emotion, which is exactly what the serialized television form evokes. Of course, it can’t honestly be denied that daytime dramatists have always existed on the screen and in some living rooms (or whatever locations) where these enduring shows have been projected.
The following three-week sample isn’t large. It simply represents the most-current set of Nielsen Ratings’ numbers that are available:
YR averaged 806,000 more viewers each day than it’s spinoff show BB during the week ending June 20, 2014. Per day: YR averaged 4.605 million viewers, BB 3.799 million viewers, GH 3.024 million viewers and Days 2.355 million viewers.
As of the week ending June 27, 2014, YR averaged 976,000 more viewers each day than BB. Per day: YR averaged 4.390 million viewers, BB averaged 3.414 million viewers, GH averaged 2.983 million viewers and Days averaged 2.385 million viewers.
As of the week ending July 4, 2014, YR averaged 872,000 more viewers each day than BB. Per day: YR averaged 4.321 million viewers, BB averaged 3.449 million viewers, GH averaged 2.808 million viewers and Days averaged 2.403 million viewers.
YR still dominates the ratings. The phrase “pocket of fan protests” that was used above is also apt. Despite social media venom that emerged late last year, CBS’ 27-year run atop Nielsen’s daytime ratings results has continued. As long as a majority of fans keeps this show in first position, it appears that the strong feelings of other viewers won’t effect desired changes.
BB benefits from YR’s lead-in. Obviously, the show also offers storylines that many find appealing.
ABC wisely placed GH in a schedule spot where it doesn’t compete with rival soaps in most TV markets. Clearly this soap has maintained a devoted following.
NBC’s Days competes directly for 30, or 60, minutes against CBS’ scripted shows in many daytime markets. That doesn’t help its cause. However, like GH, this long-running steamer has many loyal followers.
So, at the end of this digital soap story what have readers found? Like every experience, all facts and opinions are almost completely reflective of their own lives. And no one should doubt that their considered conclusions (or those of this author) are believed.