How many local business or big brands do you think are active on Facebook or Twitter? Probably more than you can even imagine. The better question is: how many businesses do you know that aren’t using social media?
Social media has dug out its place in nearly every marketing strategy and is now a staple for most businesses. Reports state that nearly 81% of business are active on social media and that number only continues to grow. But are all of these business really doing it right? Are they getting positive returns from posting photos of their lunch specials or tweeting about their latest product?
It’s suspected that only about 30% of businesses are actually getting positive results from social media marketing. An astounding figure for a form of media that has been massively adopted across the globe. This figure has contributed to the growth of one of the most exciting new types of businesses, social media marketing agencies.
The latest data shows that 130% more businesses are outsourcing their social media this year and they’re not all headed to big marketing agencies. Social media consultants and small social media agencies are picking up a lot of the extra work available from businesses looking for experts to run their social media marketing campaigns.
From entrepreneurs managing a few social media accounts in their home office to full scale social media marketing agencies, social media experts are not short on business. But, are these [often] self-proclaimed experts who know nothing about your business actually able to get results that you couldn’t? It depends…
Because social media is such a new industry it’s difficult to discern between the experts and the quacks. Some of the most expensive social media agencies with entire teams working on campaigns will provide you with generic content and activity that is sure to entice no one to visit your store or buy your products. While at the same time, some of the smallest consultants deliver the biggest results through effective strategy and precise execution.
Besides experience and past results, one of the best ways to be certain your social media presence is in good hands, is a social media certification. A social media certification, is often a good indication that someone has the ability to create a social media plan for your business and execute that plan across multiple social networks.
Social media certifications teach individuals how to use social media marketing to drive business results. Companies like Boot Camp Digital provide certifications to individuals who have proven their knowledge and ability through live or online coursework developed by social media experts.
Graduates of these types courses are many of the entrepreneurs who are starting social media agencies and providing amazing results for their clients. With countless internet marketing schemes available online for your business, it’s truly difficult to know who to trust. Just like in many other industries, finding a certified expert is often the safest route to social media marketing success.