Jaguar reported earlier today (Sept. 22,2014) that they’ve teamed up with fashion designed and daughter of Paul McCartney (of the Beatles) on an exclusive wrap for the 2016 Jaguar XE Coupe. According to Jaguar,
Featuring a fleet of luxury Stella McCartney inspired Jaguars draped in her distinctive Superhero print from her Spring 2015 collection, these vehicles will be taking to the streets of Paris on Monday 29 September, delivering a series of Feel XE Experiences that have been carefully curated by Stella and Jaguar to provide consumers with an Exhilarating taste of cultural highlights that are unique to Paris.
Stella McCartney commented how
It was interesting to adapt my playful Superhero print for the XE, adding a feeling of empowerment to its exhilarating design – I can’t wait to see it on the streets of Paris.
In the accompanying photo-shoot with the 2016 Jaguar XE, Stella is standing aside her creation in what looks to be matching Pajamas in the exact same print. As part of Jaguar’s FEEL XE experience, the custom Jaguar’s will transport VIPs around the capital of France during the Paris Fashion Week (September 23 – October 1).
Facts aside, many motoring enthusiasts see this collaboration and resulting work to be poor in taste. First of all, the print itself seems like hundreds of stickers were applied to the vehicle’s bare blank canvas. Art and fashion are subjective, but when people conjure up images of art cars. a simple Google Search of BMW Art Cars or famous racing liveries will bring up examples of what motoring enthusiasts and the general public think of when art and cars combine. A simple look at BMW’s M3 GT2 art car reveals an art piece that is in harmony with its racing purpose. Even Venet’s Bugatti Veyron provides a good example of art meets car. The haphazard hero print design takes away from the voluptuous designed curves and beauty that is a Jaguar.
Secondly, it’s hard to take serious a car that looks exactly like a set of Pajamas or mens boxers. It doesn’t help that Stella McCartney is standing right next to the vehicle in an outfit that confirmed my previous conjecture. Paris Fashion Week is the epitome of avant-garde design and pushing the fashion boundaries. The Jaguar does its part but Ms. McCartney’s print is well remiss from that point.
Finally, Jaguar only need to look at the brochure of its own home grown designers at the back of the London Fashion Week’s pamphlet to find a designer without the baggage that comes with the last name McCartney. The world is filled with new opportunities and it would behoove Jaguar to take a chance on an up and comer, and not just a weighty last name.
Source: Jaguar Land Rover