Black Friday 2014 takes place on Nov. 28 this year, but retailers are already positioning themselves in attempts to change things up a bit. On Wednesday CBS Minnesota shared that Target is making a big change that will seemingly help them compete with Amazon as well as with the flurry of holiday shopping opportunities. Those who love free shipping will not want to miss this one.
Beginning Wednesday, Oct. 22 through Dec. 20, online purchases via Target’s website will have free shipping. Typically that benefit is reserved for REDcard holders, so this is a big move by the giant retailer. There are some restrictions in that oversized items may have a fee, and it is only available to the 48 contiguous states along with APO/FPO addresses, but otherwise it is a very broad offer.
Free shipping for the holiday season isn’t the only way that Target is aiming to entice shoppers to choose them for their holiday purchasing needs. There will seemingly be more enticements offered soon, but Target’s price-matching policy will be altered for the holiday season as well. The time frame has been extended to be in place any time from Nov. 1 to Dec. 24. The store’s Toy Book is already out and there are plenty more deals on the way. Of course shoppers should also be sure to utilize Ebates for an additional bit of cash back.
As USA Today notes, Target is still working on recovering from last year’s massive data breach. Their business suffered in the wake of the incident, but they have made significant strides in strengthening their business and the confidence of customers again. By the looks of their holiday incentive offerings, they’re aiming to be running full force this season.
In addition to the Target free shipping and price-matching offer, the store’s Cartwheel app will be featuring new toys every day at 50 percent off. This deal will run from Nov. 2 through Dec. 24. An iPad app will let kids utilize a virtual catalog as if it were a game and they can create a wish list right in the app. Digital, specifically mobile, traffic is critical for Target and that’s easy to see from their focus on these Black Friday and 2014 holiday shopping approaches.
Additional ship-to-store locations are being added and of course there will be major Black Friday 2014 deals online and in stores when the big day arrives. Will the Target 2014 holiday shopping offers like free shipping spark big business from consumers? They’re obviously hoping that’s the case, and time will tell.